{"id":648,"date":"2024-11-07T14:46:33","date_gmt":"2024-11-07T05:46:33","guid":{"rendered":"https:\/\/asuka-plan.com\/bushomei_dm\/column\/?p=648"},"modified":"2024-11-07T14:51:56","modified_gmt":"2024-11-07T05:51:56","slug":"dm-copywriting-tips","status":"publish","type":"post","link":"https:\/\/asuka-plan.com\/bushomei_dm\/column\/dm-copywriting-tips\/","title":{"rendered":"DM\u306e\u53cd\u5fdc\u7387\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e\u30b3\u30d4\u30fc\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u306e\u6280\u8853"},"content":{"rendered":"\n<p 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class=\"wp-block-heading\">\u30e1\u30ea\u30c3\u30c8\u306e\u5177\u4f53\u5316<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">DM\u306e\u53cd\u5fdc\u7387\u3092\u4e0a\u3052\u308b\u305f\u3081\u306b\u306f\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u304c\u9867\u5ba2\u306b\u3069\u306e\u3088\u3046\u306a\u300c\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\u300d\u3092\u3082\u305f\u3089\u3059\u304b\u3092\u5177\u4f53\u7684\u306b\u4f1d\u3048\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<br>\u30bf\u30fc\u30b2\u30c3\u30c8\u304c\u300c\u3053\u306e\u30b5\u30fc\u30d3\u30b9\u3092\u4f7f\u3048\u3070\u3001\u81ea\u5206\u306b\u3068\u3063\u3066\u4f55\u304c\u826f\u304f\u306a\u308b\u306e\u304b\u300d\u3092\u660e\u78ba\u306b\u30a4\u30e1\u30fc\u30b8\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u884c\u52d5\u3092\u4fc3\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u4f8b<\/strong>: <br>\u300c\u3053\u306e\u30b7\u30b9\u30c6\u30e0\u3067\u696d\u52d9\u52b9\u7387\u304c30%\u5411\u4e0a\u300d\u300c\u4eba\u4ef6\u8cbb\u306e10%\u524a\u6e1b\u306b\u6210\u529f\u3057\u305f\u5b9f\u7e3e\u304c\u3042\u308a\u307e\u3059\u300d\u3068\u3044\u3063\u305f\u5177\u4f53\u7684\u306a\u6570\u5b57\u3092\u76db\u308a\u8fbc\u307f\u3001\u9867\u5ba2\u306b\u30e1\u30ea\u30c3\u30c8\u3092\u4f1d\u3048\u307e\u3057\u3087\u3046<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5177\u4f53\u7684\u306a\u6570\u5b57\u3084\u4e8b\u4f8b\u3092\u6d3b\u7528<\/h3>\n\n\n\n<p 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<br>\u300c\u4eca\u3059\u3050\u4f7f\u3048\u308b\u7121\u6599\u30b5\u30f3\u30d7\u30eb\u300d\u300c\u305f\u3063\u305f30\u79d2\u3067\u52b9\u679c\u3092\u5b9f\u611f\u300d\u306a\u3069\u306e\u77ed\u304f\u7c21\u6f54\u306a\u30d5\u30ec\u30fc\u30ba\u3067\u3001\u3059\u3050\u306b\u884c\u52d5\u3092\u4fc3\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">\u8aad\u307f\u624b\u306e\u8996\u7dda\u3092\u610f\u8b58\u3057\u305f\u30ec\u30a4\u30a2\u30a6\u30c8<\/mark><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u898b\u51fa\u3057\u3084\u6bb5\u843d\u3054\u3068\u306b\u4f59\u767d\u3092\u9069\u5207\u306b\u914d\u7f6e\u3057\u3001\u8996\u7dda\u304c\u81ea\u7136\u3068\u30e1\u30c3\u30bb\u30fc\u30b8\u306b\u6d41\u308c\u308b\u3088\u3046\u306b\u30ec\u30a4\u30a2\u30a6\u30c8\u3057\u307e\u3057\u3087\u3046\u3002<br>\u898b\u51fa\u3057\u3092\u4e2d\u5fc3\u306b\u8996\u7dda\u3092\u96c6\u3081\u308b\u3053\u3068\u3067\u3001\u30e1\u30c3\u30bb\u30fc\u30b8\u306e\u5370\u8c61\u304c\u5f37\u307e\u308a\u3001\u53cd\u5fdc\u7387\u306e\u5411\u4e0a\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">4.\u7dca\u6025\u6027\u3084\u5e0c\u5c11\u6027\u3092\u6f14\u51fa\u3059\u308b<\/mark><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u300c\u4eca\u3057\u304b\u306a\u3044\u300d\u3092\u611f\u3058\u3055\u305b\u308b\u30c6\u30af\u30cb\u30c3\u30af<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">DM\u3067\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u884c\u52d5\u3092\u4fc3\u3059\u305f\u3081\u306b\u306f\u3001\u7dca\u6025\u6027\u3084\u5e0c\u5c11\u6027\u3092\u611f\u3058\u3055\u305b\u308b\u30c6\u30af\u30cb\u30c3\u30af\u304c\u6709\u52b9\u3067\u3059\u3002<br>\u9650\u5b9a\u611f\u3084\u671f\u9593\u9650\u5b9a\u306e\u30aa\u30d5\u30a1\u30fc\u3092\u76db\u308a\u8fbc\u3080\u3053\u3068\u3067\u3001\u9867\u5ba2\u306b\u300c\u4eca\u884c\u52d5\u3057\u306a\u3051\u308c\u3070\u3044\u3051\u306a\u3044\u300d\u3068\u601d\u308f\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u4f8b<\/strong>: <br>\u300c\u5148\u7740100\u540d\u69d8\u9650\u5b9a\uff01\u300d\u300c\u3007\u6708\u3007\u65e5\u307e\u3067\u306e\u671f\u9593\u9650\u5b9a\u7279\u5178\u300d\u306a\u3069\u3001\u671f\u9650\u3084\u4eba\u6570\u5236\u9650\u3092\u8a2d\u3051\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u884c\u52d5\u610f\u6b32\u3092\u9ad8\u3081\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u7dca\u6025\u6027\u3092\u751f\u304b\u3057\u305fCTA\uff08Call To Action\uff09<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u7dca\u6025\u6027\u3092\u611f\u3058\u3055\u305b\u308b\u8a00\u8449\u3092\u542b\u3080CTA\uff08\u884c\u52d5\u3092\u4fc3\u3059\u30d5\u30ec\u30fc\u30ba\uff09\u3092\u8a2d\u7f6e\u3059\u308b\u3053\u3068\u3067\u3001\u53d7\u3051\u53d6\u308a\u624b\u306b\u3059\u3050\u306b\u884c\u52d5\u3092\u8d77\u3053\u3057\u3066\u3082\u3089\u3044\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<br>\u300c\u4eca\u3059\u3050\u304a\u7533\u3057\u8fbc\u307f\u3092\uff01\u300d\u306a\u3069\u3001\u30b9\u30c8\u30ec\u30fc\u30c8\u306a\u8868\u73fe\u304c\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">5.\u8aad\u8005\u306e\u884c\u52d5\u3092\u4fc3\u3059\u300cCTA\uff08Call to Action\uff09\u300d\u3092\u5f37\u8abf<\/mark><\/h2>\n\n\n\n<h3 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