{"id":657,"date":"2024-11-08T14:52:26","date_gmt":"2024-11-08T05:52:26","guid":{"rendered":"https:\/\/asuka-plan.com\/bushomei_dm\/column\/?p=657"},"modified":"2024-11-08T14:56:39","modified_gmt":"2024-11-08T05:56:39","slug":"sales-script-to-double-appointments","status":"publish","type":"post","link":"https:\/\/asuka-plan.com\/bushomei_dm\/column\/sales-script-to-double-appointments\/","title":{"rendered":"\u30a2\u30dd\u30a4\u30f3\u30c8\u7372\u5f97\u7387\u3092\u500d\u5897\u3055\u305b\u308b\u305f\u3081\u306e\u55b6\u696d\u30b9\u30af\u30ea\u30d7\u30c8"},"content":{"rendered":"\n<p 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<br>\u88fd\u9020\u696d\u306e\u4f01\u696d\u306a\u3089\u300c\u751f\u7523\u52b9\u7387\u306e\u5411\u4e0a\u300d\u3001IT\u4f01\u696d\u306a\u3089\u300c\u30b7\u30b9\u30c6\u30e0\u306e\u5b89\u5b9a\u6027\u300d\u3068\u3044\u3063\u305f\u3088\u3046\u306b\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u696d\u7a2e\u3084\u8ab2\u984c\u306b\u5408\u308f\u305b\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u5fc3\u304c\u3051\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">2.\u52b9\u679c\u7684\u306a\u30aa\u30fc\u30d7\u30cb\u30f3\u30b0\u306e\u4f5c\u6210<\/mark><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u300c\u30d5\u30c3\u30af\u300d\u3092\u7528\u3044\u305f\u8208\u5473\u559a\u8d77<\/h3>\n\n\n\n<p 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class=\"wp-block-heading\">\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u7c21\u6f54\u306b\u8aac\u660e\u3059\u308b<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u554f\u984c\u63d0\u8d77\u306e\u5f8c\u3001\u9867\u5ba2\u304c\u95a2\u5fc3\u3092\u793a\u3057\u305f\u3089\u3001\u30b9\u30e0\u30fc\u30ba\u306b\u81ea\u793e\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<br>\u89e3\u6c7a\u7b56\u3092\u9577\u3005\u3068\u8aac\u660e\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u30e1\u30ea\u30c3\u30c8\u3092\u7aef\u7684\u306b\u4f1d\u3048\u3001\u9867\u5ba2\u304c\u300c\u3053\u308c\u306f\u4fa1\u5024\u304c\u3042\u308b\u300d\u3068\u611f\u3058\u308b\u8981\u70b9\u3092\u7d5e\u308a\u8fbc\u307f\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u4f8b<\/strong>: <br>\u300c\u5f53\u793e\u306e\u30b5\u30fc\u30d3\u30b9\u3092\u5c0e\u5165\u3044\u305f\u3060\u304f\u3068\u3001\u901a\u5e38\u306e\u696d\u52d9\u309230%\u77ed\u7e2e\u3067\u304d\u308b\u30b7\u30b9\u30c6\u30e0\u304c\u3054\u5229\u7528\u3044\u305f\u3060\u3051\u307e\u3059\u3002\u300d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5177\u4f53\u7684\u306a\u6570\u5b57\u3084\u5b9f\u7e3e\u3092\u7528\u3044\u308b<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u89e3\u6c7a\u7b56\u306b\u8aac\u5f97\u529b\u3092\u6301\u305f\u305b\u308b\u305f\u3081\u306b\u306f\u3001\u5177\u4f53\u7684\u306a\u5b9f\u7e3e\u3084\u6570\u5b57\u3092\u7528\u3044\u308b\u3068\u52b9\u679c\u7684\u3067\u3059\u3002<br>\u6570\u5024\u3084\u6210\u529f\u4e8b\u4f8b\u3092\u793a\u3059\u3053\u3068\u3067\u3001\u76f8\u624b\u306b\u5b9f\u969b\u306e\u52b9\u679c\u304c\u30a4\u30e1\u30fc\u30b8\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u4f8b<\/strong>: <br>\u300c\u5c0e\u5165\u3044\u305f\u3060\u3044\u305f\u4f01\u696d\u69d8\u3067\u306f\u30013\u30f6\u6708\u3067\u751f\u7523\u6027\u304c20\uff05\u5411\u4e0a\u3057\u307e\u3057\u305f\u3002\u5fa1\u793e\u3067\u3082\u540c\u69d8\u306e\u52b9\u679c\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002\u300d<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">5.\u30a2\u30dd\u30a4\u30f3\u30c8\u3078\u306e\u8a98\u5c0e\uff08CTA\uff09<\/mark><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u884c\u52d5\u3092\u4fc3\u3059CTA\uff08Call to Action\uff09<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u6700\u5f8c\u306b\u3001\u30a2\u30dd\u30a4\u30f3\u30c8\u3092\u8a2d\u5b9a\u3059\u308b\u305f\u3081\u306e\u660e\u78ba\u306a\u884c\u52d5\u6307\u793a\u3092\u793a\u3057\u307e\u3059\u3002<br>\u300c\u3054\u90fd\u5408\u306e\u826f\u3044\u65e5\u6642\u306f\u3054\u3056\u3044\u307e\u3059\u304b\uff1f\u300d\u3084\u300c\u5c11\u3057\u304a\u6642\u9593\u3092\u3044\u305f\u3060\u304d\u3001\u5b9f\u969b\u306b\u30b7\u30b9\u30c6\u30e0\u3092\u3054\u89a7\u3044\u305f\u3060\u3051\u308c\u3070\u3068\u601d\u3044\u307e\u3059\u300d\u3068\u3044\u3063\u305f\u5177\u4f53\u7684\u306a\u63d0\u6848\u304c\u6709\u52b9\u3067\u3059\u3002<br><strong>CTA\u4f8b<\/strong>: <br>\u300c\u6765\u9031\u306e\u6708\u66dc\u304b\u706b\u66dc\u306b\u304a\u6642\u9593\u3044\u305f\u3060\u3051\u308b\u3088\u3046\u3067\u3057\u305f\u3089\u3001\u8a73\u7d30\u3092\u304a\u4f1d\u3048\u3067\u304d\u308c\u3070\u3068\u601d\u3044\u307e\u3059\u3002\u3054\u90fd\u5408\u3044\u304b\u304c\u3067\u3057\u3087\u3046\u304b\uff1f\u300d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30a2\u30dd\u30a4\u30f3\u30c8\u306e\u30e1\u30ea\u30c3\u30c8\u3092\u518d\u78ba\u8a8d<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u9867\u5ba2\u304c\u30a2\u30dd\u30a4\u30f3\u30c8\u3092\u53d6\u308b\u3053\u3068\u3067\u5f97\u3089\u308c\u308b\u30e1\u30ea\u30c3\u30c8\u3092\u518d\u78ba\u8a8d\u3057\u3066\u3001\u884c\u52d5\u610f\u6b32\u3092\u5f15\u304d\u51fa\u3057\u307e\u3059\u3002<br>\u300c\u77ed\u6642\u9593\u3067\u6982\u8981\u3092\u304a\u4f1d\u3048\u3059\u308b\u3053\u3068\u3067\u3001\u5fa1\u793e\u306b\u3068\u3063\u3066\u306e\u5177\u4f53\u7684\u306a\u30e1\u30ea\u30c3\u30c8\u3092\u3054\u63d0\u6848\u3067\u304d\u308b\u3068\u601d\u3044\u307e\u3059\u300d\u3068\u4f1d\u3048\u308b\u3053\u3068\u3067\u3001\u76f8\u624b\u306b\u884c\u52d5\u3092\u4fc3\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">6.\u65ad\u3089\u308c\u305f\u5834\u5408\u306e\u300c\u30ea\u30ab\u30d0\u30ea\u30fc\u300d\u306e\u65b9\u6cd5<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u65ad\u3089\u308c\u305f\u5834\u5408\u306e\u30b9\u30af\u30ea\u30d7\u30c8<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u65ad\u3089\u308c\u305f\u969b\u306b\u3082\u6b21\u306e\u6a5f\u4f1a\u306b\u3064\u306a\u3052\u308b\u30ea\u30ab\u30d0\u30ea\u30fc\u306e\u30b9\u30af\u30ea\u30d7\u30c8\u3092\u7528\u610f\u3057\u3066\u304a\u304f\u3053\u3068\u3067\u3001\u95a2\u4fc2\u6027\u3092\u7dad\u6301\u3057\u3001\u5c06\u6765\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<br>\u300c\u3054\u8208\u5473\u304c\u3042\u308b\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u6539\u3081\u3066\u3054\u9023\u7d61\u3044\u305f\u3057\u307e\u3059\u300d\u3084\u300c\u3007\u6708\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u304a\u58f0\u304b\u3051\u3044\u305f\u3057\u307e\u3059\u300d\u3068\u3044\u3063\u305f\u8a00\u8449\u3067\u3001\u30d5\u30a9\u30ed\u30fc\u306e\u610f\u601d\u3092\u4f1d\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u30ea\u30ab\u30d0\u30ea\u30fc\u4f8b<\/strong>: <br>\u300c\u4eca\u306f\u304a\u5fd9\u3057\u3044\u3068\u3044\u3046\u3053\u3068\u3067\u3057\u305f\u3089\u3001\u6b21\u306e\u4e88\u7b97\u7de8\u6210\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u6539\u3081\u3066\u304a\u8a71\u3057\u3055\u305b\u3066\u3044\u305f\u3060\u3051\u308c\u3070\u3068\u601d\u3044\u307e\u3059\u3002\u300d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u6b21\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u5099\u3048\u308b<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u65ad\u3089\u308c\u305f\u7406\u7531\u3084\u4eca\u5f8c\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u6642\u671f\u3092\u78ba\u8a8d\u3057\u3001CRM\u30b7\u30b9\u30c6\u30e0\u306b\u8a18\u9332\u3057\u3066\u304a\u304d\u307e\u3059\u3002<br>\u5c06\u6765\u306e\u55b6\u696d\u6d3b\u52d5\u3067\u540c\u3058\u9867\u5ba2\u306b\u518d\u63d0\u6848\u3059\u308b\u969b\u3001\u4e8b\u524d\u306e\u3084\u308a\u53d6\u308a\u3092\u53c2\u7167\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">7.\u52b9\u679c\u7684\u306a\u55b6\u696d\u30b9\u30af\u30ea\u30d7\u30c8\u306e\u5b9f\u4f8b<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u30b9\u30af\u30ea\u30d7\u30c8\u4f8b: <br>IT\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u63d0\u6848<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4ee5\u4e0b\u306f\u3001IT\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u6848\u3059\u308b\u969b\u306e\u30b9\u30af\u30ea\u30d7\u30c8\u4f8b\u3067\u3059\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u30aa\u30fc\u30d7\u30cb\u30f3\u30b0<\/strong>: <br>\u300c\u306f\u3058\u3081\u307e\u3057\u3066\u3001\u25b3\u25b3\u682a\u5f0f\u4f1a\u793e\u306e\u3007\u3007\u3068\u7533\u3057\u307e\u3059\u3002\u5fa1\u793e\u306e\u696d\u52d9\u52b9\u7387\u5316\u3092\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u30b7\u30b9\u30c6\u30e0\u306b\u3064\u3044\u3066\u304a\u8a71\u3055\u305b\u3066\u3044\u305f\u3060\u304d\u305f\u304f\u3001\u3054\u9023\u7d61\u3057\u307e\u3057\u305f\u3002\u300d<\/li>\n\n\n\n<li><strong>\u554f\u984c\u63d0\u8d77<\/strong>: <br>\u300c\u591a\u304f\u306e\u4f01\u696d\u69d8\u304c\u3001\u65e5\u5e38\u696d\u52d9\u306e\u52b9\u7387\u5316\u3084\u4eba\u4ef6\u8cbb\u306e\u524a\u6e1b\u306b\u8ab2\u984c\u3092\u611f\u3058\u3066\u3044\u3089\u3063\u3057\u3083\u3044\u307e\u3059\u304c\u3001\u5fa1\u793e\u3067\u3082\u540c\u69d8\u306e\u304a\u60a9\u307f\u306f\u3042\u308a\u307e\u3059\u304b\uff1f\u300d<\/li>\n\n\n\n<li><strong>\u63d0\u6848<\/strong>: <br>\u300c\u5f53\u793e\u306e\u30b7\u30b9\u30c6\u30e0\u3067\u306f\u3001\u696d\u52d9\u306e\u81ea\u52d5\u5316\u3092\u30b5\u30dd\u30fc\u30c8\u3057\u3001\u4f5c\u696d\u6642\u9593\u309230%\u77ed\u7e2e\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002\u300d<\/li>\n\n\n\n<li><strong>\u5177\u4f53\u7684\u306a\u5b9f\u7e3e<\/strong>: <br>\u300c\u5b9f\u969b\u306b\u25b3\u25b3\u793e\u3067\u306f\u5c0e\u5165\u5f8c\u3001\u534a\u5e74\u3067\u4eba\u4ef6\u8cbb\u306e\u524a\u6e1b\u306b\u6210\u529f\u3057\u3001ROI\u304c\u5927\u5e45\u306b\u5411\u4e0a\u3057\u307e\u3057\u305f\u3002\u300d<\/li>\n\n\n\n<li><strong>\u30a2\u30dd\u30a4\u30f3\u30c8\u8a2d\u5b9a<\/strong>: <br>\u300c\u4eca\u9031\u306e\u91d1\u66dc\u304b\u6765\u9031\u306e\u6708\u66dc\u306b\u304a\u6642\u9593\u3092\u3044\u305f\u3060\u3051\u308c\u3070\u3001\u3055\u3089\u306b\u8a73\u7d30\u3092\u304a\u4f1d\u3048\u3067\u304d\u308c\u3070\u3068\u601d\u3044\u307e\u3059\u3002\u3044\u304b\u304c\u3067\u3057\u3087\u3046\u304b\uff1f\u300d<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">\u6210\u529f\u4e8b\u4f8b\u3084\u9867\u5ba2\u306e\u58f0\u3092\u5b9a\u671f\u7684\u306b\u7d39\u4ecb\u3059\u308b<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u306e\u4e00\u74b0\u3068\u3057\u3066\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30d7\u30eb\u30fc\u30d5\u3092\u6d3b\u7528\u3057\u3001\u4ed6\u793e\u306e\u6210\u529f\u4e8b\u4f8b\u3084\u9867\u5ba2\u306e\u58f0\u3092\u7d39\u4ecb\u3057\u307e\u3057\u3087\u3046\u3002<br>\u7279\u306b\u3001\u9867\u5ba2\u3068\u540c\u696d\u754c\u306e\u4e8b\u4f8b\u3092\u63d0\u793a\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u5177\u4f53\u7684\u306a\u30a4\u30e1\u30fc\u30b8\u3092\u6301\u3063\u3066\u3082\u3089\u3044\u3001\u518d\u5ea6\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u6a5f\u4f1a\u3092\u72d9\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">\u3010\u307e\u3068\u3081\u3011\u30b9\u30af\u30ea\u30d7\u30c8\u3092\u52b9\u679c\u7684\u306b\u6d3b\u7528\u3057\u3066\u30a2\u30dd\u30a4\u30f3\u30c8\u7372\u5f97\u7387\u3092\u500d\u5897\u3055\u305b\u3088\u3046<\/mark><\/h2>\n\n\n\n<p 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class=\"wp-block-paragraph\">\u4eca\u56de\u7d39\u4ecb\u3057\u305f\u30b9\u30af\u30ea\u30d7\u30c8\u306e\u6280\u8853\u3092\u6d3b\u7528\u3057\u3001\u30a2\u30dd\u30a4\u30f3\u30c8\u7372\u5f97\u7387\u306e\u5411\u4e0a\u3092\u76ee\u6307\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">BtoB\u306e\u65b0\u898f\u958b\u62d3\u306b\u6700\u9069\u306a\u300c\u90e8\u7f72\u540d\u300d\u30bf\u30fc\u30b2\u30c3\u30c8DM<\/h3>\n\n\n\n<p 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