{"id":894,"date":"2025-11-21T18:34:04","date_gmt":"2025-11-21T09:34:04","guid":{"rendered":"https:\/\/asuka-plan.com\/bushomei_dm\/column\/?p=894"},"modified":"2025-12-23T16:47:22","modified_gmt":"2025-12-23T07:47:22","slug":"dm-needs-heat-segmentation-02","status":"publish","type":"post","link":"https:\/\/asuka-plan.com\/bushomei_dm\/column\/dm-needs-heat-segmentation-02\/","title":{"rendered":"\u90e8\u7f72\u540d\u304c\u793a\u3059\u201c\u30cb\u30fc\u30ba\u306e\u6e29\u5ea6\u611f\u201d\u3092\u8aad\u3080\uff5c\u90e8\u7f72\u5225\u30bb\u30b0\u30e1\u30f3\u30c8\u3067DM\u53cd\u5fdc\u7387\u304c\u5909\u308f\u308b\u7406\u7531\uff3bBtoB\u5411\u3051DM\u6d3b\u7528\u8b1b\u5ea7 \u7b2c2\u56de\uff3d"},"content":{"rendered":" <h2 class=\"wp-block-heading\">\u90e8\u7f72\u540d\u304c\u793a\u3059\u201c\u30cb\u30fc\u30ba\u306e\u6e29\u5ea6\u611f\u201d\u3092\u8aad\u3080 \u2015 \u90e8\u7f72\u5225\u30bb\u30b0\u30e1\u30f3\u30c8\u3067\u53cd\u5fdc\u7387\u304c\u5909\u308f\u308b\u7406\u7531\uff08\u7b2c2\u56de\uff09<\/h2>   <h3 class=\"wp-block-heading\">1\uff0e\u5c0e\u5165 \u2015 \u540c\u3058\u4f01\u696d\u3067\u3082\u300c\u6e29\u5ea6\u300d\u306f\u307e\u3063\u305f\u304f\u9055\u3046<\/h3>   <p>BtoB\u306e\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\uff08DM\uff09\u3067\u306f\u3001\u300c\u4f01\u696d\u300d\u3068\u3044\u3046\u4e00\u3064\u306e\u62ec\u308a\u3060\u3051\u3067\u306f\u3001DM\u306b\u5bfe\u3059\u308b\u53cd\u5fdc\u306e\u9055\u3044\u3092\u5341\u5206\u306b\u8aac\u660e\u3067\u304d\u307e\u305b\u3093\u3002<\/p>   <p>\u540c\u3058\u4f01\u696d\u5185\u3067\u3042\u3063\u3066\u3082\u3001\u90e8\u7f72\u306b\u3088\u3063\u3066\u53d7\u3051\u53d6\u308b\u60c5\u5831\u306e\u7dca\u6025\u5ea6\u3084\u91cd\u8981\u5ea6\u304c\u7570\u306a\u308b\u305f\u3081\u3067\u3059\u3002\u305f\u3068\u3048\u3070\u7814\u7a76\u958b\u767a\u90e8\u9580\u3068\u8cfc\u8cb7\u90e8\u9580\u3067\u306f\u3001\u540c\u3058DM\u3067\u3082<mark style=\"background-color:#fff59d\">\u95a2\u5fc3\u306e\u5bc4\u305b\u65b9\u3084\u512a\u5148\u5ea6\u304c\u5927\u304d\u304f\u5909\u308f\u308a\u307e\u3059\u3002<\/mark><\/p>   <p>\u3053\u3053\u3067\u91cd\u8981\u306b\u306a\u308b\u306e\u304c\u3001\u90e8\u7f72\u3054\u3068\u306b\u7570\u306a\u308b<strong>\u201c\u30cb\u30fc\u30ba\u306e\u6e29\u5ea6\u611f\u201d<\/strong>\u3068\u3044\u3046\u8996\u70b9\u3067\u3059\u3002<mark style=\"background-color:#fff59d\">DM\u304c\u8aad\u307e\u308c\u308b\u304b\u3069\u3046\u304b\u306f\u3001\u3053\u306e\u6e29\u5ea6\u611f\u3092\u3069\u308c\u3060\u3051\u6b63\u3057\u304f\u8aad\u307f\u53d6\u308c\u308b\u304b\u3067\u5927\u304d\u304f\u5909\u308f\u308a\u307e\u3059\u3002<\/mark><\/p>   <h3 class=\"wp-block-heading\">2\uff0e\u201c\u30cb\u30fc\u30ba\u306e\u6e29\u5ea6\u611f\u201d\u3068\u306f\u4f55\u304b \u2015 \u90e8\u7f72\u304c\u62b1\u3048\u308b\u8ab2\u984c\u306e\u71b1\u91cf<\/h3>   <p>\u30cb\u30fc\u30ba\u306e\u6e29\u5ea6\u611f\u3068\u306f\u3001\u90e8\u7f72\u304c\u305d\u306e\u30c6\u30fc\u30de\u306b\u5bfe\u3057\u3066\u3069\u308c\u307b\u3069<mark style=\"background-color:#fff59d\">\u300c\u78ba\u304b\u3081\u305f\u3044\u300d\u300c\u65e9\u3081\u306b\u628a\u63e1\u3057\u3066\u304a\u304d\u305f\u3044\u300d<\/mark>\u3068\u611f\u3058\u3066\u3044\u308b\u304b\u3068\u3044\u3046<strong>\u8ab2\u984c\u3078\u306e\u71b1\u91cf<\/strong>\u306e\u3053\u3068\u3067\u3059\u3002<\/p>   <p>\u4f01\u696d\u306f\u201c\u591a\u90e8\u5c4b\u306e\u5bb6\u201d\u306e\u3088\u3046\u306a\u3082\u306e\u3067\u3001\u90e8\u5c4b\uff08\uff1d\u90e8\u7f72\uff09\u3054\u3068\u306b\u3001\u4eca\u53d6\u308a\u7d44\u3093\u3067\u3044\u308b\u5185\u5bb9\u3084\u95a2\u5fc3\u306e\u5411\u304d\u304c\u81ea\u7136\u3068\u7570\u306a\u308a\u307e\u3059\u3002<\/p>   <p><strong>\u3010\u90e8\u7f72\u3054\u3068\u306e\u95a2\u5fc3\u4f8b\u3011<\/strong><\/p>   <ul class=\"wp-block-list\"> <li><strong>\u7d4c\u55b6\u4f01\u753b\uff1a<\/strong> \u4f1a\u793e\u306e\u5c06\u6765\u50cf\u3084\u5168\u793e\u65b9\u91dd\u306b\u95a2\u308f\u308b\u60c5\u5831\u3092\u91cd\u8996<\/li> <li><strong>\u7814\u7a76\u958b\u767a\uff1a<\/strong> \u65b0\u6280\u8853\u3084\u691c\u8a0e\u4e2d\u30c6\u30fc\u30de\u3078\u306e\u95a2\u5fc3\u304c\u9ad8\u3044<\/li> <li><strong>\u54c1\u8cea\u4fdd\u8a3c\uff1a<\/strong> \u30ea\u30b9\u30af\u7ba1\u7406\u30fb\u78ba\u8a8d\u4e8b\u9805\u306e\u60c5\u5831\u306b\u654f\u611f<\/li> <li><strong>\u8cfc\u8cb7\uff1a<\/strong> \u30b3\u30b9\u30c8\u30fb\u7d0d\u671f\u30fb\u8abf\u9054\u6027\u306a\u3069\u6bd4\u8f03\u691c\u8a0e\u306e\u8ef8\u3092\u91cd\u8996<\/li> <\/ul>   <p>\u3053\u306e\u3088\u3046\u306b\u90e8\u7f72\u540d\u306f\u3001<mark style=\"background-color:#fff59d\"><strong>\u201c\u305d\u306e\u90e8\u7f72\u304c\u4f55\u3092\u5411\u3044\u3066\u3044\u308b\u304b\u201d\uff1d\u65b9\u5411\u6027\u3092\u793a\u3059\u30d2\u30f3\u30c8<\/strong><\/mark>\u306b\u306a\u308a\u307e\u3059\u3002<\/p>   <h3 class=\"wp-block-heading\">3\uff0e\u306a\u305cDM\u306e\u53cd\u5fdc\u7387\u304c\u5909\u308f\u308b\u306e\u304b \u2015 \u90e8\u7f72\u306f\u300c\u5f79\u5272\u300d\u3067\u60c5\u5831\u3092\u9078\u5225\u3059\u308b<\/h3>   <p>DM\u306e\u53cd\u5fdc\u7387\u306b\u90e8\u7f72\u3054\u3068\u306e\u5dee\u304c\u751f\u307e\u308c\u308b\u306e\u306f\u3001\u90e8\u7f72\u3054\u3068\u306b<strong>\u60c5\u5831\u3092\u898b\u308b\u7406\u7531<\/strong>\u304c\u7570\u306a\u308b\u305f\u3081\u3067\u3059\u3002\u7279\u306b\u6b21\u306e3\u3064\u304c\u5dee\u3092\u751f\u307f\u307e\u3059\u3002<\/p>   <ul class=\"wp-block-list\"> <li><strong>\u696d\u52d9\u30df\u30c3\u30b7\u30e7\u30f3\u306e\u9055\u3044\uff1a<\/strong> <mark style=\"background-color:#fff59d\">\u7814\u7a76\u306f\u201c\u65b0\u3057\u3055\u201d\u3001\u8cfc\u8cb7\u306f\u201c\u6bd4\u8f03\u9805\u76ee\u201d\u3001\u54c1\u8cea\u4fdd\u8a3c\u306f\u201c\u30ea\u30b9\u30af\u201d \u3092\u512a\u5148\u3059\u308b<\/mark><\/li> <li><strong>\u610f\u601d\u6c7a\u5b9a\u307e\u3067\u306e\u8ddd\u96e2\uff1a<\/strong> \u7d4c\u55b6\u4f01\u753b\u306f\u5168\u793e\u7684\u691c\u8a0e\u3001\u5b9f\u52d9\u90e8\u9580\u306f\u73fe\u5834\u30c6\u30fc\u30de\u306a\u3069\u7bc4\u56f2\u304c\u7570\u306a\u308b<\/li> <li><strong>\u8aad\u3080\u4f59\u88d5\u306e\u9055\u3044\uff1a<\/strong> \u696d\u52d9\u304c\u903c\u8feb\u3057\u3066\u3044\u308b\u90e8\u7f72\u307b\u3069\u3001\u76f4\u611f\u7684\u3067\u306a\u3044\u5185\u5bb9\u306f\u8aad\u307f\u98db\u3070\u3055\u308c\u3084\u3059\u3044<\/li> <\/ul>   <p>\u90e8\u7f72\u540d\u3092\u4e01\u5be7\u306b\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001<mark style=\"background-color:#fff59d\">\u300c\u8ab0\u304c\u8aad\u3080\u306e\u304b\u300d\u300c\u305d\u306e\u4eba\u306f\u4f55\u3092\u6c42\u3081\u3066\u3044\u308b\u306e\u304b\u300d\u304c\u660e\u78ba\u306b\u306a\u308a\u3001DM\u306e\u65b9\u5411\u6027\u3092\u5b9a\u3081\u308b\u52a9\u3051\u306b\u306a\u308a\u307e\u3059\u3002<\/mark><\/p>   <h3 class=\"wp-block-heading\">4\uff0e\u8aa4\u89e3\u3068\u6ce8\u610f\u70b9 \u2015 \u90e8\u7f72\u540d\u3060\u3051\u3067\u306f\u201c\u30cb\u30fc\u30ba\u306e\u6e29\u5ea6\u201d\u306f\u6e2c\u308a\u304d\u308c\u306a\u3044<\/h3>   <p>\u90e8\u7f72\u540d\u306f\u5927\u304d\u306a\u624b\u304c\u304b\u308a\u3067\u3059\u304c\u3001\u305d\u308c\u3060\u3051\u3067\u6e29\u5ea6\u611f\u306e\u3059\u3079\u3066\u3092\u628a\u63e1\u3067\u304d\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>   <ul class=\"wp-block-list\"> <li><mark style=\"background-color:#fff59d\">\u540c\u3058\u90e8\u7f72\u540d\u3067\u3082\u3001\u4f01\u696d\u306b\u3088\u3063\u3066\u5f79\u5272\u304c\u5927\u304d\u304f\u7570\u306a\u308b\u3053\u3068\u304c\u3042\u308b<\/mark><\/li> <li><mark style=\"background-color:#fff59d\">\u90e8\u7f72\u306e\u6e29\u5ea6\u306f\u6642\u671f\u30fb\u72b6\u6cc1\u3067\u5909\u308f\u308b\uff08\u6c7a\u7b97\u671f\u30fb\u7e41\u5fd9\u671f\u306a\u3069\uff09<\/mark><\/li> <li><mark style=\"background-color:#fff59d\">\u4f3c\u305f\u540d\u79f0\u3067\u3082\u3001\u6ce8\u76ee\u3059\u308b\u60c5\u5831\u306e\u8ef8\u306f\u4e00\u81f4\u3057\u306a\u3044\u5834\u5408\u304c\u3042\u308b<\/mark><\/li> <\/ul>   <p>\u305f\u3068\u3048\u3070\u300c\u7d4c\u55b6\u4f01\u753b\u300d\u3067\u3082\u3001<mark style=\"background-color:#fff59d\">\u6226\u7565\u4e2d\u5fc3\u306e\u4f01\u696d\u3082\u3042\u308c\u3070\u5e83\u5831\u5bc4\u308a\u306e\u5f79\u5272\u3092\u517c\u306d\u308b\u4f01\u696d\u3082\u3042\u308a\u307e\u3059\u3002<\/mark><br>\u90e8\u7f72\u540d\u306f<strong>\u65b9\u5411\u6027\u3092\u793a\u3059\u30b3\u30f3\u30d1\u30b9<\/strong>\u3067\u3042\u308a\u3001\u8a73\u7d30\u306a\u5730\u56f3\u3067\u306f\u306a\u3044\u3068\u7406\u89e3\u3059\u308b\u3068\u826f\u3044\u3067\u3057\u3087\u3046\u3002<\/p>   <p>\u305d\u306e\u305f\u3081DM\u8a2d\u8a08\u6642\u306b\u306f\u3001<mark style=\"background-color:#fff59d\"><strong>\u90e8\u7f72\u540d\u3060\u3051\u3067\u306a\u304f\u201c\u305d\u306e\u90e8\u7f72\u304c\u679c\u305f\u3059\u5f79\u5272\u201d\u3092\u63a8\u6e2c\u3059\u308b\u8996\u70b9<\/strong><\/mark>\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<\/p>   <h3 class=\"wp-block-heading\">5\uff0e\u307e\u3068\u3081 \u2015 \u90e8\u7f72\u540d\u306f\u201c\u30cb\u30fc\u30ba\u306e\u6e29\u5ea6\u201d\u3092\u8aad\u307f\u89e3\u304f\u5165\u53e3<\/h3>   <p>\u90e8\u7f72\u540d\u306f\u3001DM\u304c\u3069\u308c\u304f\u3089\u3044\u8aad\u307e\u308c\u308b\u304b\u306b\u5f71\u97ff\u3059\u308b\u91cd\u8981\u306a\u30d2\u30f3\u30c8\u3067\u3059\u3002<mark style=\"background-color:#fff59d\">\u90e8\u7f72\u3054\u3068\u304c\u4f55\u306b\u95a2\u5fc3\u3092\u6301\u3061\u3001\u3069\u308c\u307b\u3069\u306e\u71b1\u91cf\u3067\u8ab2\u984c\u306b\u5411\u304d\u5408\u3063\u3066\u3044\u308b\u304b<\/mark>\u3092\u8aad\u307f\u89e3\u304f\u3053\u3068\u3067\u3001DM\u306e\u65b9\u5411\u6027\u306f\u81ea\u305a\u3068\u5b9a\u307e\u308a\u307e\u3059\u3002<\/p>   <p>\u6b21\u56de\uff08\u7b2c3\u56de\uff09\u3067\u306f\u3001<strong>\u90e8\u7f72\u3054\u3068\u306e\u300c\u610f\u601d\u6c7a\u5b9a\u30d7\u30ed\u30bb\u30b9\u300d<\/strong>\u304cDM\u306b\u3069\u3093\u306a\u9055\u3044\u3092\u751f\u3080\u306e\u304b\u3092\u6df1\u6398\u308a\u3057\u3001\u201c\u8aad\u3080\u5074\u306e\u793e\u5185\u30d5\u30ed\u30fc\u201d\u3092\u7406\u89e3\u3059\u308b\u56de\u3078\u9032\u307f\u307e\u3059\u3002<\/p>   <div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div> \n\n<h3 class=\"wp-block-heading\">BtoB\u306e\u65b0\u898f\u958b\u62d3\u306b\u6700\u9069\u306a\u300c\u90e8\u7f72\u540d\u300d\u30bf\u30fc\u30b2\u30c3\u30c8DM<\/h3>\n\n\n\n<p>\u5f0a\u793e\u3067\u306f\u3001\u90e8\u7f72\u540d\u8a18\u8f09\u306e\u76f4\u901a\u30ea\u30b9\u30c8\u306e\u4f5c\u6210\u304b\u3089\u3001DM\u306e\u30c7\u30b6\u30a4\u30f3\u30fb\u5370\u5237\u30fb\u767a\u9001\u3001\u305d\u3057\u3066\u9001\u4ed8\u5f8c\u306e\u30c6\u30ec\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u307e\u3067\u3092\u30ef\u30f3\u30b9\u30c8\u30c3\u30d7\u3067\u884c\u3048\u308b<strong>\u300c\u90e8\u7f72\u540d\u300d\u30bf\u30fc\u30b2\u30c3\u30c8DM<\/strong>\u3092\u3054\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/asuka-plan.com\/bushomei_dm\/\"><img decoding=\"async\" width=\"730\" height=\"120\" src=\"https:\/\/asuka-plan.com\/bushomei_dm\/column\/wp-content\/uploads\/2023\/08\/DM\u767a\u9001\u30c6\u30ec\u30de-1.png\" alt=\"\" class=\"wp-image-463\"\/><\/a><\/figure>\n<\/div>\n\n\n<p>\u682a\u5f0f\u4f1a\u793e\u30a2\u30b9\u30ab\u4f01\u753b\u304c\u63d0\u4f9b\u3059\u308bBtoB\u5411\u3051\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u30b5\u30fc\u30d3\u30b9\u3067\u306f\u3001\u5168\u4f53\u306e\u6226\u7565\u8a2d\u5b9a\u304b\u3089\u4f01\u753b\u30fb\u5236\u4f5c\u3001\u767a\u9001\u3001\u30c6\u30ec\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u52b9\u679c\u691c\u8a3c\u307e\u3067\u3092\u30ef\u30f3\u30b9\u30c8\u30c3\u30d7\u3067\u30b5\u30dd\u30fc\u30c8\u3057\u3066\u3044\u307e\u3059\u3002<br>BtoB\u5546\u6750\u306b\u304a\u3051\u308b\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u65bd\u7b56\u3092\u691c\u8a0e\u3057\u3066\u3044\u308b\u5834\u5408\u306f\u3001\u305c\u3072\u4e00\u5ea6\u682a\u5f0f\u4f1a\u793e\u30a2\u30b9\u30ab\u4f01\u753b\u3078\u304a\u554f\u3044\u5408\u308f\u305b\u304f\u3060\u3055\u3044\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u90e8\u7f72\u540d\u304c\u793a\u3059\u201c\u30cb\u30fc\u30ba\u306e\u6e29\u5ea6\u611f\u201d\u3092\u8aad\u3080 \u2015 \u90e8\u7f72\u5225\u30bb\u30b0\u30e1\u30f3\u30c8\u3067\u53cd\u5fdc\u7387\u304c\u5909\u308f\u308b\u7406\u7531\uff08\u7b2c2\u56de\uff09 1\uff0e\u5c0e\u5165 \u2015 \u540c\u3058\u4f01\u696d\u3067\u3082\u300c\u6e29\u5ea6\u300d\u306f\u307e\u3063\u305f\u304f\u9055\u3046 BtoB\u306e\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\uff08DM\uff09\u3067\u306f\u3001\u300c\u4f01\u696d\u300d\u3068\u3044\u3046\u4e00\u3064\u306e\u62ec\u308a\u3060\u3051\u3067\u306f\u3001DM\u306b\u5bfe\u3059\u308b\u53cd\u5fdc\u306e\u9055\u3044\u3092\u5341 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":946,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[38,16,10,12],"class_list":["post-894","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-btob","tag-btob","tag-btob-sales","tag-dm","tag-sales"],"_links":{"self":[{"href":"https:\/\/asuka-plan.com\/bushomei_dm\/column\/wp-json\/wp\/v2\/posts\/894","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asuka-plan.com\/bushomei_dm\/column\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/asuka-plan.com\/bushomei_dm\/column\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/asuka-plan.com\/bushomei_dm\/column\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/asuka-plan.com\/bushomei_dm\/column\/wp-json\/wp\/v2\/comments?post=894"}],"version-history":[{"count":4,"href":"https:\/\/asuka-plan.com\/bushomei_dm\/column\/wp-json\/wp\/v2\/posts\/894\/revisions"}],"predecessor-version":[{"id":957,"href":"https:\/\/asuka-plan.com\/bushomei_dm\/column\/wp-json\/wp\/v2\/posts\/894\/revisions\/957"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/asuka-plan.com\/bushomei_dm\/column\/wp-json\/wp\/v2\/media\/946"}],"wp:attachment":[{"href":"https:\/\/asuka-plan.com\/bushomei_dm\/column\/wp-json\/wp\/v2\/media?parent=894"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/asuka-plan.com\/bushomei_dm\/column\/wp-json\/wp\/v2\/categories?post=894"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asuka-plan.com\/bushomei_dm\/column\/wp-json\/wp\/v2\/tags?post=894"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}