{"id":897,"date":"2025-11-21T18:39:10","date_gmt":"2025-11-21T09:39:10","guid":{"rendered":"https:\/\/asuka-plan.com\/bushomei_dm\/column\/?p=897"},"modified":"2025-12-23T16:47:26","modified_gmt":"2025-12-23T07:47:26","slug":"dm-decision-flow-segment-03","status":"publish","type":"post","link":"https:\/\/asuka-plan.com\/bushomei_dm\/column\/dm-decision-flow-segment-03\/","title":{"rendered":"\u90e8\u9580\u3054\u3068\u306b\u9055\u3046\u300c\u610f\u601d\u6c7a\u5b9a\u306e\u6d41\u308c\u300d\uff5c\u4f01\u753b\u30fb\u7dcf\u52d9\u30fb\u7d4c\u55b6\u4f01\u753b\u30fb\u8cfc\u8cb7\u3067\u5909\u308f\u308bDM\u306e\u53d7\u3051\u53d6\u3089\u308c\u65b9\uff3bBtoB\u5411\u3051DM\u6d3b\u7528\u8b1b\u5ea7 \u7b2c3\u56de\uff3d"},"content":{"rendered":" <h2 class=\"wp-block-heading\">\u90e8\u9580\u3054\u3068\u306b\u9055\u3046\u300c\u610f\u601d\u6c7a\u5b9a\u306e\u6d41\u308c\u300d \u2015 \u4f01\u753b\u30fb\u7dcf\u52d9\u30fb\u7d4c\u55b6\u4f01\u753b\u30fb\u8cfc\u8cb7\u306e\u5f79\u5272\u3068 DM \u306e\u53d7\u3051\u53d6\u3089\u308c\u65b9\uff08\u7b2c3\u56de\uff09<\/h2>   <h3 class=\"wp-block-heading\">1\uff0e\u5c0e\u5165 \u2015 DM \u306e\u884c\u304d\u5148\u306f\u201c\u793e\u5185\u306e\u5ddd\u306e\u6d41\u308c\u201d\u3067\u5909\u308f\u308b<\/h3>   <p class=\"wp-block-paragraph\">BtoB\u306e\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\uff08DM\uff09\u306f\u3001\u9001\u308a\u5148\u3068\u306a\u308b\u90e8\u7f72\u306b\u3088\u3063\u3066\u3001<mark style=\"background-color:#fff59d\">\u793e\u5185\u3067\u306e\u6271\u308f\u308c\u65b9\u3084\u691c\u8a0e\u306e\u3055\u308c\u65b9\u304c\u5927\u304d\u304f\u5909\u308f\u308a\u307e\u3059\u3002<\/mark><\/p>   <p class=\"wp-block-paragraph\">\u540c\u3058\u8cc7\u6599\u3067\u3082\u300c\u8ab0\u304c\u6700\u521d\u306b\u76ee\u3092\u901a\u3059\u304b\u300d\u3067\u3001\u8aad\u3080\u30bf\u30a4\u30df\u30f3\u30b0\u3001\u56de\u3057\u65b9\u3001\u691c\u8a0e\u30ec\u30d9\u30eb\u304c\u5909\u308f\u308b\u305f\u3081\u3067\u3059\u3002<\/p>   <p class=\"wp-block-paragraph\">DM\u306f\u4f01\u696d\u3068\u3044\u3046\u201c\u3072\u3068\u3064\u306e\u5bb6\u201d\u306b\u5c4a\u304d\u307e\u3059\u304c\u3001\u305d\u306e\u5f8c\u306f\u90e8\u7f72\u3054\u3068\u306b\u7570\u306a\u308b<strong>\u201c\u5ddd\u306e\u6d41\u308c\u201d<\/strong>\u306b\u4e57\u308a\u307e\u3059\u3002<mark style=\"background-color:#fff59d\">\u3053\u306e\u6d41\u308c\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001DM\u304c\u3069\u3053\u3067\u6b62\u307e\u308a\u3001\u3069\u3053\u3067\u9032\u307f\u3084\u3059\u3044\u306e\u304b\u304c\u898b\u3048\u3066\u304d\u307e\u3059\u3002<\/mark><\/p>   <h3 class=\"wp-block-heading\">2\uff0e\u90e8\u7f72\u3054\u3068\u306e\u610f\u601d\u6c7a\u5b9a\u306e\u7279\u5fb4 \u2015 DM \u306e\u201c\u8aad\u307f\u65b9\u201d\u304c\u5909\u308f\u308b\u7406\u7531<\/h3>   <p class=\"wp-block-paragraph\">\u90e8\u7f72\u306e\u5f79\u5272\u306f\u3001DM\u3078\u306e\u5411\u304d\u5408\u3044\u65b9\u3092\u5927\u304d\u304f\u5de6\u53f3\u3057\u307e\u3059\u3002\u3053\u3053\u3067\u306f4\u3064\u306e\u4e3b\u8981\u90e8\u9580\u306e\u7279\u5fb4\u3092\u6574\u7406\u3057\u307e\u3059\u3002<\/p>   <h4 class=\"wp-block-heading\">\u25cf \u4f01\u753b\u90e8\u9580\uff08\u65b0\u898f\u4f01\u753b\u30fb\u4e8b\u696d\u8a08\u753b\u7cfb\uff09<\/h4>   <p class=\"wp-block-paragraph\">\u4f01\u753b\u90e8\u9580\u306f\u65b0\u3057\u3044\u8996\u70b9\u3084\u6539\u5584\u306e\u30d2\u30f3\u30c8\u3092\u65e5\u5e38\u7684\u306b\u63a2\u3057\u3066\u3044\u308b\u305f\u3081\u3001<mark style=\"background-color:#fff59d\"><strong>\u300c\u65b0\u898f\u6027\u300d\u3084\u300c\u5c06\u6765\u6027\u300d\u3092\u793a\u3059DM\u304c\u53d7\u3051\u5165\u308c\u3089\u308c\u3084\u3059\u3044<\/strong><\/mark>\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002<\/p>   <p class=\"wp-block-paragraph\">\u3044\u308f\u3070\u793e\u5185\u306e<strong>\u201c\u30a2\u30f3\u30c6\u30ca\u5f79\u201d<\/strong>\u3068\u3057\u3066\u6a5f\u80fd\u3059\u308b\u5834\u9762\u304c\u591a\u3044\u90e8\u7f72\u3067\u3059\u3002<\/p>   <h4 class=\"wp-block-heading\">\u25cf \u7dcf\u52d9\u90e8\u9580\uff08\u5168\u793e\u7ba1\u7406\u30fb\u904b\u7528\u7cfb\uff09<\/h4>   <p class=\"wp-block-paragraph\">\u7dcf\u52d9\u304c\u6c42\u3081\u308b\u306e\u306f<mark style=\"background-color:#fff59d\"><strong>\u201c\u3059\u3050\u5b9f\u52d9\u306b\u6d3b\u304b\u305b\u308b\u60c5\u5831\u201d<\/strong><\/mark>\u3067\u3059\u3002\u62bd\u8c61\u7684\u30fb\u6982\u5ff5\u7684\u306aDM\u306f\u8aad\u307f\u6d41\u3055\u308c\u3084\u3059\u304f\u3001\u5177\u4f53\u7684\u306a\u6539\u5584\u63d0\u6848\u304c\u597d\u307e\u308c\u307e\u3059\u3002<\/p>   <p class=\"wp-block-paragraph\">\u300c\u73fe\u5834 \u00d7 \u7d4c\u55b6\u300d\u3092\u3064\u306a\u3050\u5185\u5bb9\u3068\u3057\u3066\u898b\u305b\u308b\u3068\u7406\u89e3\u3055\u308c\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>   <h4 class=\"wp-block-heading\">\u25cf \u7d4c\u55b6\u4f01\u753b\u90e8\u9580\uff08\u5168\u793e\u6226\u7565\u30fb\u8a08\u753b\u7cfb\uff09<\/h4>   <p class=\"wp-block-paragraph\">\u7d4c\u55b6\u4f01\u753b\u306f\u4f1a\u793e\u306e\u65b9\u5411\u6027\u3092\u6574\u7406\u3059\u308b\u5f79\u5272\u304c\u3042\u308b\u305f\u3081\u3001DM\u3092<mark style=\"background-color:#fff59d\"><strong>\u201c\u9577\u671f\u7684\u30fb\u5168\u793e\u7684\u306a\u8996\u70b9\u201d<\/strong><\/mark>\u3067\u8a55\u4fa1\u3057\u307e\u3059\u3002<\/p>   <p class=\"wp-block-paragraph\">\u4f01\u696d\u4fa1\u5024\u3001\u30ea\u30b9\u30af\u7ba1\u7406\u3001\u6700\u9069\u5316\u306b\u95a2\u308f\u308b\u5185\u5bb9\u306f\u95a2\u5fc3\u3092\u5f15\u304d\u3084\u3059\u304f\u3001\u793e\u5185\u5171\u6709\u3055\u308c\u308b\u53ef\u80fd\u6027\u3082\u9ad8\u307e\u308a\u307e\u3059\u3002<\/p>   <h4 class=\"wp-block-heading\">\u25cf \u8cfc\u8cb7\u90e8\u9580\uff08\u8abf\u9054\u30fb\u6bd4\u8f03\u691c\u8a0e\u7cfb\uff09<\/h4>   <p class=\"wp-block-paragraph\">\u8cfc\u8cb7\u90e8\u9580\u306e\u696d\u52d9\u306f<strong>\u201c\u6bd4\u8f03\u3059\u308b\u3053\u3068\u201d<\/strong>\u3067\u3059\u3002\u4fa1\u683c\u3001\u6761\u4ef6\u3001\u5c0e\u5165\u3057\u3084\u3059\u3055\u3001\u4f9b\u7d66\u306e\u5b89\u5b9a\u6027\u306a\u3069\u3001<mark style=\"background-color:#fff59d\"><strong>\u5224\u65ad\u6750\u6599\u304c\u660e\u78ba\u306aDM\u304c\u597d\u307e\u308c\u307e\u3059\u3002<\/strong><\/mark><\/p>   <p class=\"wp-block-paragraph\">\u66d6\u6627\u306a\u8868\u73fe\u304c\u591a\u3044DM\u306f\u57cb\u3082\u308c\u3084\u3059\u3044\u305f\u3081\u3001\u60c5\u5831\u6574\u7406\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>   <h3 class=\"wp-block-heading\">3\uff0eDM \u306b\u3069\u3046\u5f71\u97ff\u3059\u308b\u306e\u304b \u2015 \u90e8\u7f72\u3054\u3068\u306b\u53d7\u3051\u53d6\u3089\u308c\u65b9\u304c\u5909\u308f\u308b\u7406\u7531<\/h3>   <p class=\"wp-block-paragraph\">\u90e8\u7f72\u3054\u3068\u306b\u610f\u601d\u6c7a\u5b9a\u306e\u9032\u3081\u65b9\u304c\u7570\u306a\u308b\u305f\u3081\u3001DM\u306e\u53cd\u5fdc\u306b\u3082\u81ea\u7136\u3068\u5dee\u304c\u751f\u307e\u308c\u307e\u3059\u3002\u7406\u7531\u306f\u3001\u90e8\u7f72\u306b\u3088\u3063\u3066<mark style=\"background-color:#fff59d\"><strong>\u201c\u898b\u308b\u7406\u7531\u201d\u3068\u201c\u91cd\u8996\u3059\u308b\u57fa\u6e96\u201d<\/strong><\/mark>\u304c\u9055\u3046\u305f\u3081\u3067\u3059\u3002<\/p>   <figure class=\"wp-block-table\"><table><tbody> <tr><th>\u90e8\u7f72<\/th><th>\u898b\u308b\u7406\u7531\uff0f\u91cd\u8996\u3059\u308b\u57fa\u6e96<\/th><\/tr> <tr><td>\u4f01\u753b\u90e8\u9580<\/td><td>\u65b0\u898f\u6027\u3084\u53ef\u80fd\u6027\u3092\u65e9\u3044\u6bb5\u968e\u3067\u78ba\u8a8d\u3059\u308b<\/td><\/tr> <tr><td>\u7dcf\u52d9\u90e8\u9580<\/td><td>\u5b9f\u52d9\u306b\u5f79\u7acb\u3064\u304b\u3069\u3046\u304b\u3092\u6700\u512a\u5148\u3059\u308b<\/td><\/tr> <tr><td>\u7d4c\u55b6\u4f01\u753b\u90e8\u9580<\/td><td>\u4f1a\u793e\u5168\u4f53\u3078\u306e\u5f71\u97ff\u3084\u30ea\u30b9\u30af\u3092\u8a55\u4fa1\u3059\u308b<\/td><\/tr> <tr><td>\u8cfc\u8cb7\u90e8\u9580<\/td><td>\u6bd4\u8f03\u306b\u4f7f\u3048\u308b\u6750\u6599\u304c\u3042\u308b\u304b\u3092\u91cd\u8996\u3059\u308b<\/td><\/tr> <\/tbody><\/table><\/figure>   <p class=\"wp-block-paragraph\">\u540c\u3058DM\u3067\u3082\u3001\u4f01\u753b\u90e8\u9580\u306f\u300c\u53c2\u8003\u306b\u306a\u308b\u300d\u3068\u6349\u3048\u3001\u8cfc\u8cb7\u90e8\u9580\u306f\u300c\u60c5\u5831\u4e0d\u8db3\u300d\u3068\u5224\u65ad\u3059\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002\u3064\u307e\u308aDM\u306e\u8a55\u4fa1\u306f<mark style=\"background-color:#fff59d\"><strong>\u201c\u8ab0\u304c\u8aad\u3080\u304b\u201d\u3067\u5927\u304d\u304f\u5909\u308f\u308b<\/strong><\/mark>\u306e\u3067\u3059\u3002<\/p>   <h3 class=\"wp-block-heading\">4\uff0e\u8aa4\u89e3\u3068\u6ce8\u610f\u70b9 \u2015 \u90e8\u7f72\u540d\u304c\u540c\u3058\u3067\u3082\u6d41\u308c\u306f\u4f01\u696d\u306b\u3088\u3063\u3066\u9055\u3046<\/h3>   <p class=\"wp-block-paragraph\">\u90e8\u7f72\u306e\u7279\u5fb4\u306f\u3042\u304f\u307e\u3067\u4e00\u822c\u7684\u306a\u50be\u5411\u3067\u3042\u308a\u3001\u4ee5\u4e0b\u306e\u70b9\u306b\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>   <ul class=\"wp-block-list\"> <li><mark style=\"background-color:#fff59d\">\u540c\u3058\u90e8\u7f72\u540d\u3067\u3082\u3001\u4f01\u696d\u306b\u3088\u3063\u3066\u5f79\u5272\u7bc4\u56f2\u304c\u7570\u306a\u308b<\/mark><\/li> <li><mark style=\"background-color:#fff59d\">\u610f\u601d\u6c7a\u5b9a\u57fa\u6e96\u306f\u6642\u671f\u30fb\u72b6\u6cc1\u3067\u5909\u308f\u308b\uff08\u7e41\u5fd9\u671f\u30fb\u6c7a\u7b97\u671f\u306a\u3069\uff09<\/mark><\/li> <li>\u90e8\u7f72\u540d\u306f\u201c\u5165\u53e3\u201d\u3092\u793a\u3059\u304c\u3001<mark style=\"background-color:#fff59d\"><strong>\u305d\u3053\u304b\u3089\u5148\u306e\u30d5\u30ed\u30fc\u306f\u4f01\u696d\u3054\u3068\u306b\u7570\u306a\u308b<\/strong><\/mark><\/li> <\/ul>   <p class=\"wp-block-paragraph\">\u305d\u306e\u305f\u3081\u90e8\u7f72\u540d\u3060\u3051\u3067\u6d41\u308c\u3092\u56fa\u5b9a\u7684\u306b\u6c7a\u3081\u3064\u3051\u305a\u3001<mark style=\"background-color:#fff59d\">\u3069\u306e\u90e8\u7f72\u306b\u3082\u7406\u89e3\u3057\u3084\u3059\u3044DM\u69cb\u6210\u3092\u610f\u8b58\u3057\u306a\u304c\u3089\u3001\u53cd\u5fdc\u3092\u898b\u3066\u6539\u5584\u3059\u308b\u59ff\u52e2<\/mark>\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>   <h3 class=\"wp-block-heading\">5\uff0e\u307e\u3068\u3081 \u2015 \u610f\u601d\u6c7a\u5b9a\u306e\u6d41\u308c\u3092\u77e5\u308b\u3068 DM \u8a2d\u8a08\u306e\u7cbe\u5ea6\u304c\u4e0a\u304c\u308b<\/h3>   <p class=\"wp-block-paragraph\">\u90e8\u7f72\u3054\u3068\u306e\u610f\u601d\u6c7a\u5b9a\u30d5\u30ed\u30fc\u3092\u7406\u89e3\u3059\u308b\u3068\u3001<mark style=\"background-color:#fff59d\"><strong>DM\u306e\u30a2\u30d4\u30fc\u30eb\u30dd\u30a4\u30f3\u30c8\u3092\u3069\u3053\u306b\u7f6e\u304f\u3079\u304d\u304b<\/strong><\/mark>\u304c\u3064\u304b\u307f\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>   <p class=\"wp-block-paragraph\">\u30fb\u4f01\u753b\u306b\u306f\u300c\u53ef\u80fd\u6027\u300d<br>\u30fb\u7dcf\u52d9\u306b\u306f\u300c\u5b9f\u52d9\u6027\u300d<br>\u30fb\u7d4c\u55b6\u4f01\u753b\u306b\u306f\u300c\u5168\u793e\u8996\u70b9\u300d<br>\u30fb\u8cfc\u8cb7\u306b\u306f\u300c\u6bd4\u8f03\u6750\u6599\u300d<\/p>   <p class=\"wp-block-paragraph\">\u3053\u3046\u3057\u305f\u5f79\u5272\u306e\u9055\u3044\u3092\u8e0f\u307e\u3048\u308b\u3053\u3068\u306f\u3001DM\u3092<mark style=\"background-color:#fff59d\"><strong>\u201c\u8aad\u307e\u308c\u308bDM\u201d\u3078\u8fd1\u3065\u3051\u308b\u305f\u3081\u306e\u57fa\u790e<\/strong><\/mark>\u3068\u306a\u308a\u307e\u3059\u3002<\/p>   <p class=\"wp-block-paragraph\">\u6b21\u56de\uff08\u7b2c4\u56de\uff09\u3067\u306f\u3001\u90e8\u7f72\u3054\u3068\u306b\u6700\u9069\u5316\u3057\u305fDM\u3092\u4f5c\u308b\u305f\u3081\u306e<strong>\u300c\u90e8\u7f72\u30da\u30eb\u30bd\u30ca\u300d<\/strong>\u306e\u8003\u3048\u65b9\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>   <div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div> \n\n<h3 class=\"wp-block-heading\">BtoB\u306e\u65b0\u898f\u958b\u62d3\u306b\u6700\u9069\u306a\u300c\u90e8\u7f72\u540d\u300d\u30bf\u30fc\u30b2\u30c3\u30c8DM<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5f0a\u793e\u3067\u306f\u3001\u90e8\u7f72\u540d\u8a18\u8f09\u306e\u76f4\u901a\u30ea\u30b9\u30c8\u306e\u4f5c\u6210\u304b\u3089\u3001DM\u306e\u30c7\u30b6\u30a4\u30f3\u30fb\u5370\u5237\u30fb\u767a\u9001\u3001\u305d\u3057\u3066\u9001\u4ed8\u5f8c\u306e\u30c6\u30ec\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u307e\u3067\u3092\u30ef\u30f3\u30b9\u30c8\u30c3\u30d7\u3067\u884c\u3048\u308b<strong>\u300c\u90e8\u7f72\u540d\u300d\u30bf\u30fc\u30b2\u30c3\u30c8DM<\/strong>\u3092\u3054\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/asuka-plan.com\/bushomei_dm\/\"><img decoding=\"async\" width=\"730\" height=\"120\" src=\"https:\/\/asuka-plan.com\/bushomei_dm\/column\/wp-content\/uploads\/2023\/08\/DM\u767a\u9001\u30c6\u30ec\u30de-1.png\" alt=\"\" class=\"wp-image-463\"\/><\/a><\/figure>\n<\/div>\n\n\n<p 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