{"id":904,"date":"2025-11-21T18:48:16","date_gmt":"2025-11-21T09:48:16","guid":{"rendered":"https:\/\/asuka-plan.com\/bushomei_dm\/column\/?p=904"},"modified":"2025-12-23T16:47:44","modified_gmt":"2025-12-23T07:47:44","slug":"dm-creative-optimization-06","status":"publish","type":"post","link":"https:\/\/asuka-plan.com\/bushomei_dm\/column\/dm-creative-optimization-06\/","title":{"rendered":"\u90e8\u7f72\u5225\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u305fDM\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\uff5c\u30bf\u30a4\u30c8\u30eb\u30fb\u6587\u7ae0\u30fb\u30c7\u30b6\u30a4\u30f3\u6700\u9069\u5316\u306e\u5b9f\u8df5\u30dd\u30a4\u30f3\u30c8\uff3bBtoB\u5411\u3051DM\u6d3b\u7528\u8b1b\u5ea7 \u7b2c6\u56de\uff3d"},"content":{"rendered":" <h2 class=\"wp-block-heading\">\u90e8\u7f72\u5225\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u305f DM \u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6 \u2015 \u30bf\u30a4\u30c8\u30eb\u30fb\u6587\u7ae0\u30fb\u30c7\u30b6\u30a4\u30f3\u306e\u6700\u9069\u5316\u30dd\u30a4\u30f3\u30c8\uff08\u7b2c6\u56de\uff09<\/h2>   <h3 class=\"wp-block-heading\">1\uff0e\u5c0e\u5165 \u2015 DM \u306f\u201c\u898b\u305f\u77ac\u9593\u306e 3 \u79d2\u201d\u3067\u5370\u8c61\u304c\u6c7a\u307e\u308b<\/h3>   <p>BtoB\u306e\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\uff08DM\uff09\u306f\u3001\u76f8\u624b\u304c\u5fd9\u3057\u3044\u72b6\u6cc1\u3067\u76ee\u3092\u901a\u3059\u3053\u3068\u304c\u307b\u3068\u3093\u3069\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u3001DM\u304c\u8aad\u307e\u308c\u308b\u304b\u3069\u3046\u304b\u306f\u5185\u5bb9\u3088\u308a\u3082\u307e\u305a\u3001<mark style=\"background-color:#fff59d\"><strong>\u300c\u958b\u5c01\u3059\u308b\u7406\u7531\u304c\u3042\u308b\u304b\u300d\u300c\u8aad\u3082\u3046\u3068\u601d\u3048\u308b\u304b\u300d<\/strong><\/mark>\u3068\u3044\u3063\u305f\u201c\u5165\u53e3\u306e\u8a2d\u8a08\u201d\u304c\u5927\u304d\u304f\u5f71\u97ff\u3057\u307e\u3059\u3002<\/p>   <p>\u305d\u3057\u3066\u3053\u306e\u5165\u53e3\u306f\u3001\u90e8\u7f72\u306b\u3088\u3063\u3066<mark style=\"background-color:#fff59d\"><strong>\u201c\u53d7\u3051\u53d6\u308a\u3084\u3059\u3044\u5f62\u201d\u304c\u7570\u306a\u308a\u307e\u3059\u3002<\/strong><\/mark>\u4eca\u56de\u306f\u3001\u90e8\u7f72\u5225\u306e\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u305f\u3001\u30bf\u30a4\u30c8\u30eb\u30fb\u6587\u7ae0\u30fb\u30c7\u30b6\u30a4\u30f3\u306e\u8abf\u6574\u30dd\u30a4\u30f3\u30c8\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>   <h3 class=\"wp-block-heading\">2\uff0eDM \u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306e\u57fa\u672c \u2015 3 \u3064\u306e\u5165\u53e3\u3092\u8a2d\u8a08\u3059\u308b<\/h3>   <p>DM\u306e\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306f\u4e3b\u306b\u6b21\u306e3\u8981\u7d20\u3067\u69cb\u6210\u3055\u308c\u307e\u3059\u3002<\/p>   <h4 class=\"wp-block-heading\">\u2460 \u30bf\u30a4\u30c8\u30eb\uff08\u7b2c\u4e00\u5370\u8c61\uff09<\/h4>   <p>1\u884c\u3067<mark style=\"background-color:#fff59d\"><strong>\u300c\u8aad\u3080\u7406\u7531\u300d\u3092\u3064\u304f\u308b<\/strong><\/mark>\u90e8\u5206\u3067\u3059\u3002DM\u306e\u5370\u8c61\u306f\u3053\u306e\u4e00\u8a00\u3067\u5927\u304d\u304f\u5909\u308f\u308a\u307e\u3059\u3002<\/p>   <h4 class=\"wp-block-heading\">\u2461 \u6587\u7ae0\uff08\u8aad\u307f\u9032\u307e\u305b\u308b\u69cb\u6210\uff09<\/h4>   <p>\u5c02\u9580\u7528\u8a9e\u306e\u8a70\u3081\u8fbc\u307f\u3059\u304e\u306b\u6ce8\u610f\u3057\u3001\u90e8\u7f72\u3054\u3068\u306e<mark style=\"background-color:#fff59d\"><strong>\u201c\u5224\u65ad\u57fa\u6e96\u201d\u306b\u5408\u308f\u305b\u305f\u60c5\u5831\u9806<\/strong><\/mark>\u3092\u8a2d\u8a08\u3057\u307e\u3059\u3002<\/p>   <h4 class=\"wp-block-heading\">\u2462 \u30c7\u30b6\u30a4\u30f3\uff08\u60c5\u5831\u306e\u898b\u3084\u3059\u3055\uff09<\/h4>   <p>\u6587\u5b57\u91cf\u304c\u540c\u3058\u3067\u3082\u3001\u4f59\u767d\u3084\u56f3\u89e3\u306e\u6709\u7121\u306b\u3088\u3063\u3066<mark style=\"background-color:#fff59d\"><strong>\u201c\u8aad\u307f\u3084\u3059\u3055\u201d<\/strong><\/mark>\u304c\u5927\u304d\u304f\u5909\u308f\u308a\u307e\u3059\u3002<\/p>   <p>\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3068\u306f\u98fe\u308a\u3067\u306f\u306a\u304f\u3001<mark style=\"background-color:#fff59d\"><strong>\u201c\u8aad\u307e\u308c\u308b\u69cb\u9020\u3092\u3064\u304f\u308b\u4f5c\u696d\u201d<\/strong><\/mark>\u3067\u3059\u3002<\/p>   <h3 class=\"wp-block-heading\">3\uff0e\u90e8\u7f72\u5225\u306b\u3069\u3046\u5909\u3048\u308b\uff1f \u2015 \u30cb\u30fc\u30ba\u306e\u9055\u3044\u304c\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306b\u53cd\u6620\u3055\u308c\u308b<\/h3>   <h4 class=\"wp-block-heading\">\u25cf \u4f01\u753b\u90e8\u9580\u5411\u3051\uff1a\u672a\u6765\u3084\u53ef\u80fd\u6027\u3092\u611f\u3058\u3055\u305b\u308b\u8a2d\u8a08<\/h4>   <ul class=\"wp-block-list\"> <li><strong>\u30bf\u30a4\u30c8\u30eb\uff1a<\/strong> \u672a\u6765\u30fb\u65b0\u898f\u6027\u3092\u611f\u3058\u308b\u8868\u73fe<\/li> <li><strong>\u6587\u7ae0\uff1a<\/strong> \u300c\u4ed6\u793e\u4e8b\u4f8b\u300d\u300c\u65b0\u3057\u3044\u8996\u70b9\u300d\u3092\u524d\u534a\u3078<\/li> <li><strong>\u30c7\u30b6\u30a4\u30f3\uff1a<\/strong> \u56f3\u89e3\u30fb\u6bd4\u8f03\u8868\u3067\u201c\u53ef\u80fd\u6027\u201d\u3092\u76f4\u611f\u5316<\/li> <\/ul>   <p>\u2192 \u4f01\u753b\u90e8\u9580\u306f<mark style=\"background-color:#fff59d\"><strong>\u201c\u3072\u3089\u3081\u304d\u306e\u304d\u3063\u304b\u3051\u201d<\/strong><\/mark>\u3068\u306a\u308b\u60c5\u5831\u304c\u97ff\u304d\u307e\u3059\u3002<\/p>   <h4 class=\"wp-block-heading\">\u25cf \u7dcf\u52d9\u90e8\u9580\u5411\u3051\uff1a\u5b9f\u52d9\u6027\u3068\u624b\u9593\u306e\u8efd\u6e1b\u3092\u793a\u3059\u8a2d\u8a08<\/h4>   <ul class=\"wp-block-list\"> <li><strong>\u30bf\u30a4\u30c8\u30eb\uff1a<\/strong> \u5177\u4f53\u7684\u306a\u6539\u5584\u70b9\u304c\u3072\u3068\u76ee\u3067\u5206\u304b\u308b\u8868\u73fe<\/li> <li><strong>\u6587\u7ae0\uff1a<\/strong> \u30e1\u30ea\u30c3\u30c8\u3092\u7aef\u7684\u306b\u3001\u624b\u9806\u3092\u6574\u7406<\/li> <li><strong>\u30c7\u30b6\u30a4\u30f3\uff1a<\/strong> \u4f59\u767d\u591a\u3081\u30fb\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8\u306a\u3069\u5b9f\u52d9\u7684\u69cb\u6210<\/li> <\/ul>   <p>\u2192 \u591a\u5fd9\u306a\u90e8\u7f72\u306e\u305f\u3081\u3001<mark style=\"background-color:#fff59d\"><strong>\u201c\u8aad\u307f\u3084\u3059\u3055\u306e\u8ca0\u62c5\u8efd\u6e1b\u201d<\/strong><\/mark>\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>   <h4 class=\"wp-block-heading\">\u25cf \u7d4c\u55b6\u4f01\u753b\u5411\u3051\uff1a\u5168\u793e\u7684\u306a\u52b9\u679c\u3068\u30ea\u30b9\u30af\u3092\u660e\u78ba\u306b\u3059\u308b\u8a2d\u8a08<\/h4>   <ul class=\"wp-block-list\"> <li><strong>\u30bf\u30a4\u30c8\u30eb\uff1a<\/strong> \u5168\u793e\u52b9\u679c\u3084\u30ea\u30b9\u30af\u4f4e\u6e1b\u3092\u60f3\u8d77\u3055\u305b\u308b\u8868\u73fe<\/li> <li><strong>\u6587\u7ae0\uff1a<\/strong> \u4e2d\u9577\u671f\u30e1\u30ea\u30c3\u30c8 \u2192 \u5185\u5bb9 \u2192 \u30ea\u30b9\u30af\u4f4e\u6e1b\u306e\u6d41\u308c<\/li> <li><strong>\u30c7\u30b6\u30a4\u30f3\uff1a<\/strong> \u5168\u4f53\u50cf\u3092\u628a\u63e1\u3067\u304d\u308b\u30d5\u30ec\u30fc\u30e0\u56f3<\/li> <\/ul>   <p>\u2192 \u5927\u5c40\u7684\u306a\u8996\u70b9\u3092\u6301\u3064\u305f\u3081\u3001<mark style=\"background-color:#fff59d\"><strong>\u5168\u4f53\u50cf\u306e\u660e\u78ba\u3055<\/strong><\/mark>\u304c\u9375\u3067\u3059\u3002<\/p>   <h4 class=\"wp-block-heading\">\u25cf \u8cfc\u8cb7\u90e8\u9580\u5411\u3051\uff1a\u6bd4\u8f03\u3068\u5224\u65ad\u6750\u6599\u3092\u6574\u7406\u3057\u305f\u8a2d\u8a08<\/h4>   <ul class=\"wp-block-list\"> <li><strong>\u30bf\u30a4\u30c8\u30eb\uff1a<\/strong> \u6bd4\u8f03\u3057\u3084\u3059\u3044\u8868\u73fe<\/li> <li><strong>\u6587\u7ae0\uff1a<\/strong> \u4fa1\u683c\u30fb\u6761\u4ef6\u30fb\u5c0e\u5165\u30cf\u30fc\u30c9\u30eb\u3092\u660e\u78ba\u306b\u63d0\u793a<\/li> <li><strong>\u30c7\u30b6\u30a4\u30f3\uff1a<\/strong> \u6bd4\u8f03\u8868\u30fb\u7b87\u6761\u66f8\u304d\u4e2d\u5fc3<\/li> <\/ul>   <p>\u2192 \u691c\u8a0e\u696d\u52d9\u304c\u591a\u3044\u305f\u3081\u3001<mark style=\"background-color:#fff59d\"><strong>\u201c\u5224\u65ad\u3057\u3084\u3059\u3044\u69cb\u9020\u201d<\/strong><\/mark>\u304c\u97ff\u304d\u307e\u3059\u3002<\/p>   <h3 class=\"wp-block-heading\">4\uff0e\u8aa4\u89e3\u3068\u6ce8\u610f\u70b9 \u2015 \u30c7\u30b6\u30a4\u30f3\u3092\u201c\u51dd\u308b\u201d\u5fc5\u8981\u306f\u306a\u3044<\/h3>   <p>\u90e8\u7f72\u5225\u306bDM\u3092\u8abf\u6574\u3059\u308b\u3068\u805e\u304f\u3068\u300c\u6d3e\u624b\u306b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u306e\u3067\u306f\uff1f\u300d\u3068\u601d\u308f\u308c\u304c\u3061\u3067\u3059\u304c\u3001\u91cd\u8981\u306a\u306e\u306f\u88c5\u98fe\u3067\u306f\u306a\u304f<mark style=\"background-color:#fff59d\"><strong>\u201c\u4f1d\u308f\u308a\u3084\u3059\u3044\u69cb\u9020\u201d<\/strong><\/mark>\u3067\u3059\u3002<\/p>   <ul class=\"wp-block-list\"> <li>\u8981\u7d20\u306e\u8a70\u3081\u8fbc\u307f\u3059\u304e\u306f\u9006\u52b9\u679c<\/li> <li>\u6d3e\u624b\u306a\u30c7\u30b6\u30a4\u30f3\u306f\u60c5\u5831\u304c\u57cb\u3082\u308c\u3084\u3059\u3044<\/li> <li><strong>\u90e8\u7f72\u5225DM\u306f\u300c8\u5272\u5171\u901a + 2\u5272\u8abf\u6574\u300d\u3067\u5341\u5206<\/strong><\/li> <\/ul>   <p>\u8abf\u6574\u3059\u3079\u304d\u306f\u3001\u30bf\u30a4\u30c8\u30eb\u30fb\u5f37\u8abf\u30dd\u30a4\u30f3\u30c8\u30fb\u60c5\u5831\u306e\u4e26\u3073\u9806\u306e3\u70b9\u3060\u3051\u3067\u5341\u5206\u52b9\u679c\u304c\u3042\u308a\u307e\u3059\u3002<\/p>   <h3 class=\"wp-block-heading\">5\uff0e\u307e\u3068\u3081 \u2015 \u90e8\u7f72\u5225\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306f\u201c\u8aad\u3080\u305f\u3081\u306e\u6a4b\u201d\u3092\u304b\u3051\u308b\u4f5c\u696d<\/h3>   <p>DM\u306f\u3001\u958b\u5c01\u3055\u308c\u3001\u8aad\u307e\u308c\u3001\u7406\u89e3\u3055\u308c\u3066\u306f\u3058\u3081\u3066\u6210\u679c\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002\u90e8\u7f72\u3054\u3068\u306b\u30cb\u30fc\u30ba\u304c\u7570\u306a\u308b\u4ee5\u4e0a\u3001\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3082<mark style=\"background-color:#fff59d\"><strong>\u201c\u8aad\u307f\u624b\u304c\u6e21\u308a\u3084\u3059\u3044\u6a4b\u201d<\/strong><\/mark>\u306b\u6574\u3048\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>   <p>\u90e8\u7f72\u5225\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306f\u3001\u6d3e\u624b\u306a\u5de5\u592b\u3067\u306f\u306a\u304f\u3001<mark style=\"background-color:#fff59d\"><strong>\u300c\u76f8\u624b\u304c\u8aad\u307f\u3084\u3059\u3044\u5f62\u306b\u8abf\u6574\u3059\u308b\u300d<\/strong><\/mark>\u3060\u3051\u306e\u30b7\u30f3\u30d7\u30eb\u3067\u52b9\u679c\u306e\u5927\u304d\u3044\u53d6\u308a\u7d44\u307f\u3067\u3059\u3002<\/p>   <p>\u6b21\u56de\uff08\u7b2c7\u56de\uff09\u3067\u306f\u3001DM\u9001\u4ed8\u5f8c\u306e\u30d5\u30a9\u30ed\u30fc\u65b9\u6cd5\u3092\u201c\u90e8\u7f72\u5225\u201d\u306b\u3069\u3046\u5909\u3048\u308b\u304b\u306b\u3064\u3044\u3066\u3001\u30a2\u30dd\u30a4\u30f3\u30c8\u7372\u5f97\u306b\u5f79\u7acb\u3064\u5b9f\u52d9\u7684\u306a\u30dd\u30a4\u30f3\u30c8\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>   <div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div> \n\n<h3 class=\"wp-block-heading\">BtoB\u306e\u65b0\u898f\u958b\u62d3\u306b\u6700\u9069\u306a\u300c\u90e8\u7f72\u540d\u300d\u30bf\u30fc\u30b2\u30c3\u30c8DM<\/h3>\n\n\n\n<p>\u5f0a\u793e\u3067\u306f\u3001\u90e8\u7f72\u540d\u8a18\u8f09\u306e\u76f4\u901a\u30ea\u30b9\u30c8\u306e\u4f5c\u6210\u304b\u3089\u3001DM\u306e\u30c7\u30b6\u30a4\u30f3\u30fb\u5370\u5237\u30fb\u767a\u9001\u3001\u305d\u3057\u3066\u9001\u4ed8\u5f8c\u306e\u30c6\u30ec\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u307e\u3067\u3092\u30ef\u30f3\u30b9\u30c8\u30c3\u30d7\u3067\u884c\u3048\u308b<strong>\u300c\u90e8\u7f72\u540d\u300d\u30bf\u30fc\u30b2\u30c3\u30c8DM<\/strong>\u3092\u3054\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/asuka-plan.com\/bushomei_dm\/\"><img decoding=\"async\" width=\"730\" height=\"120\" src=\"https:\/\/asuka-plan.com\/bushomei_dm\/column\/wp-content\/uploads\/2023\/08\/DM\u767a\u9001\u30c6\u30ec\u30de-1.png\" alt=\"\" class=\"wp-image-463\"\/><\/a><\/figure>\n<\/div>\n\n\n<p>\u682a\u5f0f\u4f1a\u793e\u30a2\u30b9\u30ab\u4f01\u753b\u304c\u63d0\u4f9b\u3059\u308bBtoB\u5411\u3051\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u30b5\u30fc\u30d3\u30b9\u3067\u306f\u3001\u5168\u4f53\u306e\u6226\u7565\u8a2d\u5b9a\u304b\u3089\u4f01\u753b\u30fb\u5236\u4f5c\u3001\u767a\u9001\u3001\u30c6\u30ec\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u52b9\u679c\u691c\u8a3c\u307e\u3067\u3092\u30ef\u30f3\u30b9\u30c8\u30c3\u30d7\u3067\u30b5\u30dd\u30fc\u30c8\u3057\u3066\u3044\u307e\u3059\u3002<br>BtoB\u5546\u6750\u306b\u304a\u3051\u308b\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u65bd\u7b56\u3092\u691c\u8a0e\u3057\u3066\u3044\u308b\u5834\u5408\u306f\u3001\u305c\u3072\u4e00\u5ea6\u682a\u5f0f\u4f1a\u793e\u30a2\u30b9\u30ab\u4f01\u753b\u3078\u304a\u554f\u3044\u5408\u308f\u305b\u304f\u3060\u3055\u3044\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u90e8\u7f72\u5225\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u305f DM \u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6 \u2015 \u30bf\u30a4\u30c8\u30eb\u30fb\u6587\u7ae0\u30fb\u30c7\u30b6\u30a4\u30f3\u306e\u6700\u9069\u5316\u30dd\u30a4\u30f3\u30c8\uff08\u7b2c6\u56de\uff09 1\uff0e\u5c0e\u5165 \u2015 DM \u306f\u201c\u898b\u305f\u77ac\u9593\u306e 3 \u79d2\u201d\u3067\u5370\u8c61\u304c\u6c7a\u307e\u308b BtoB\u306e\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\uff08DM\uff09\u306f\u3001\u76f8\u624b\u304c\u5fd9\u3057\u3044\u72b6\u6cc1\u3067\u76ee\u3092\u901a\u3059\u3053\u3068\u304c\u307b\u3068\u3093\u3069 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