{"id":911,"date":"2025-11-21T18:58:08","date_gmt":"2025-11-21T09:58:08","guid":{"rendered":"https:\/\/asuka-plan.com\/bushomei_dm\/column\/?p=911"},"modified":"2025-12-23T16:48:01","modified_gmt":"2025-12-23T07:48:01","slug":"dm-crm-ma-optimization-09","status":"publish","type":"post","link":"https:\/\/asuka-plan.com\/bushomei_dm\/column\/dm-crm-ma-optimization-09\/","title":{"rendered":"\u90e8\u7f72\u540d\u30ea\u30b9\u30c8\u00d7CRM\uff0fMA\u3067\u5f37\u5316\u3059\u308bDM\u904b\u7528\uff5c\u5c5e\u4eba\u5316\u3092\u306a\u304f\u3057\u6848\u4ef6\u5316\u7387\u3092\u53ef\u8996\u5316\u3059\u308b\uff3bBtoB\u5411\u3051DM\u6d3b\u7528\u8b1b\u5ea7 \u7b2c9\u56de\uff3d"},"content":{"rendered":" <h2 class=\"wp-block-heading\">\u90e8\u7f72\u540d\u30ea\u30b9\u30c8 \u00d7 CRM\uff0fMA \u3067\u5f37\u304f\u306a\u308b DM \u2015 \u5c5e\u4eba\u5316\u3092\u306a\u304f\u3057\u3001\u6848\u4ef6\u5316\u7387\u3092\u53ef\u8996\u5316\u3059\u308b\u65b9\u6cd5\uff08\u7b2c9\u56de\uff09<\/h2>   <h3 class=\"wp-block-heading\">1\uff0e\u5c0e\u5165 \u2015 DM \u306f\u201c\u5358\u767a\u65bd\u7b56\u201d\u3067\u306f\u306a\u304f\u201c\u84c4\u7a4d\u578b\u65bd\u7b56\u201d\u3078<\/h3>   <p>\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\uff08DM\uff09\u306f\u300c\u9001\u3063\u3066\u7d42\u308f\u308a\u300d\u306e\u65bd\u7b56\u306b\u898b\u3048\u307e\u3059\u304c\u3001\u672c\u6765\u306f<strong>\u9001\u4ed8 \u2192 \u53cd\u5fdc \u2192 \u4f1a\u8a71 \u2192 \u5546\u8ac7<\/strong>\u307e\u3067\u3092\u84c4\u7a4d\u3057\u3066\u3044\u304f\u53d6\u308a\u7d44\u307f\u3067\u3059\u3002<\/p>   <p>\u3057\u304b\u3057\u73fe\u5834\u3067\u306f\u3001\u300c\u8ab0\u306b\u9001\u3063\u305f\u304b\u300d\u300c\u3069\u306e\u90e8\u7f72\u304c\u53cd\u5fdc\u3057\u305f\u304b\u300d\u300c\u6b21\u306e\u5bfe\u5fdc\u306f\u8ab0\u304b\u300d\u306a\u3069\u304c\u5c5e\u4eba\u5316\u3057\u3084\u3059\u304f\u3001\u904b\u7528\u306b\u518d\u73fe\u6027\u304c\u751f\u307e\u308c\u306b\u304f\u3044\u3068\u3044\u3046\u8ab2\u984c\u304c\u3042\u308a\u307e\u3059\u3002<\/p>   <p>\u305d\u3053\u3067\u52b9\u679c\u3092\u767a\u63ee\u3059\u308b\u306e\u304c\u3001\u90e8\u7f72\u540d\u30ea\u30b9\u30c8\u3068 <mark style=\"background-color:#fff59d\"><strong>CRM\uff08\u9867\u5ba2\u7ba1\u7406\uff09\uff0fMA\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff09<\/strong><\/mark> \u306e\u7d44\u307f\u5408\u308f\u305b\u3067\u3059\u3002<\/p>   <h3 class=\"wp-block-heading\">2\uff0eCRM\uff0fMA \u3068\u90e8\u7f72\u540d\u30ea\u30b9\u30c8\u306e\u95a2\u4fc2 \u2015 DM \u306e\u201c\u898b\u3048\u308b\u5316\u30b9\u30a4\u30c3\u30c1\u201d<\/h3>   <p>CRM\uff0fMA\u306f\u9867\u5ba2\u60c5\u5831\u3092\u6574\u7406\u3057\u3001\u95a2\u4fc2\u69cb\u7bc9\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u8a18\u9332\u3059\u308b\u305f\u3081\u306e\u4ed5\u7d44\u307f\u3067\u3059\u3002\u3053\u3053\u306b\u90e8\u7f72\u540d\u30ea\u30b9\u30c8\u3092\u9023\u643a\u3059\u308b\u3068\u3001DM\u306b\u95a2\u3059\u308b\u52d5\u304d\u304c<strong>\u898b\u3048\u308b\u5316<\/strong>\u3055\u308c\u307e\u3059\u3002<\/p>   <ul class=\"wp-block-list\"> <li>\u3069\u306e\u4f01\u696d\u306e\u3001\u3069\u306e\u90e8\u7f72\u3078\u9001\u4ed8\u3057\u305f\u304b<\/li> <li>\u90e8\u7f72\u3054\u3068\u306e\u53cd\u5fdc\u50be\u5411<\/li> <li>\u30d5\u30a9\u30ed\u30fc\u3067\u3069\u306e\u90e8\u7f72\u304c\u5546\u8ac7\u5316\u3057\u3084\u3059\u3044\u304b<\/li> <li>\u904e\u53bb\u306e\u9001\u4ed8\u5c65\u6b74\u3068\u63a5\u89e6\u72b6\u6cc1<\/li> <\/ul>   <p><mark style=\"background-color:#fff59d\"><strong>\u90e8\u7f72\u540d\u306f\u300c\u8ab0\u306b\u5411\u3051\u305fDM\u304b\u300d\u3092\u793a\u3059\u30e9\u30d9\u30eb<\/strong><\/mark>\u3068\u306a\u308a\u3001DM\u65bd\u7b56\u3092\u201c\u70b9\u201d\u3067\u306f\u306a\u304f\u201c\u7dda\u201d\u3068\u3057\u3066\u7ba1\u7406\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>   <h3 class=\"wp-block-heading\">3\uff0e\u4f55\u304c\u5f37\u304f\u306a\u308b\u306e\u304b \u2015 DM \u306e\u6210\u679c\u3092\u518d\u73fe\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b<\/h3>   <p>\u90e8\u7f72\u540d\u30ea\u30b9\u30c8 \u00d7 CRM\uff0fMA \u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3068\u3001DM\u904b\u7528\u304c<strong>\u518d\u73fe\u6027\u306e\u3042\u308b\u65bd\u7b56<\/strong>\u3078\u3068\u5909\u308f\u308a\u307e\u3059\u3002<\/p>   <ul class=\"wp-block-list\"> <li><strong>\u2460 \u90e8\u7f72\u5225\u306e\u53cd\u5fdc\u50be\u5411\u304c\u898b\u3048\u308b<\/strong><br>\u4f01\u753b\u306f\u958b\u5c01\u7387\u304c\u9ad8\u3044\u3001\u8cfc\u8cb7\u306f\u5546\u8ac7\u306b\u9032\u307f\u3084\u3059\u3044\u3001\u306a\u3069\u5206\u6790\u304c\u53ef\u80fd\u3002<\/li> <li><strong>\u2461 \u30d5\u30a9\u30ed\u30fc\u6f0f\u308c\u3092\u9632\u3052\u308b<\/strong><br>\u90e8\u7f72\u5358\u4f4d\u3067\u306e\u8a18\u9332\u306b\u3088\u308a\u3001\u62c5\u5f53\u4ea4\u4ee3\u304c\u3042\u3063\u3066\u3082\u60c5\u5831\u304c\u9014\u5207\u308c\u306a\u3044\u3002<\/li> <li><strong>\u2462 \u6210\u529f\u201c\u30d1\u30bf\u30fc\u30f3\u201d\u306e\u767a\u898b<\/strong><br>\u300cDM \u2192 \u90e8\u7f72A \u2192 \u30d5\u30a9\u30ed\u30fc \u2192 \u5546\u8ac7\u300d\u304c\u7e70\u308a\u8fd4\u3057\u78ba\u8a8d\u3067\u304d\u308b\u3002<\/li> <li><strong>\u2463 \u914d\u5e03\u30b3\u30b9\u30c8\u306e\u6700\u9069\u5316<\/strong><br>\u300c\u53cd\u5fdc\u306e\u920d\u3044\u90e8\u7f72\u300d\u300c\u6210\u679c\u306e\u9ad8\u3044\u90e8\u7f72\u300d\u304c\u628a\u63e1\u3067\u304d\u3001\u7121\u99c4\u306a\u30b3\u30b9\u30c8\u3092\u524a\u6e1b\u3002<\/li> <\/ul>   <p>\u3064\u307e\u308a\u3001<mark style=\"background-color:#fff59d\"><strong>DM\u3092\u201c\u52d8\u201d\u3067\u306f\u306a\u304f\u201c\u30c7\u30fc\u30bf\u3067\u904b\u7528\u3059\u308b\u201d\u72b6\u614b\u3092\u6574\u3048\u3089\u308c\u308b<\/strong><\/mark>\u306e\u304c\u6700\u5927\u306e\u5f37\u307f\u3067\u3059\u3002<\/p>   <h3 class=\"wp-block-heading\">4\uff0e\u8aa4\u89e3\u3068\u6ce8\u610f\u70b9 \u2015 \u30b7\u30b9\u30c6\u30e0\u5c0e\u5165\u304c\u76ee\u7684\u306b\u306a\u3089\u306a\u3044\u3088\u3046\u306b\u3059\u308b<\/h3>   <p>\u90e8\u7f72\u540d\u30ea\u30b9\u30c8 \u00d7 CRM\uff0fMA \u3092\u5c0e\u5165\u3059\u308b\u969b\u306b\u306f\u3001\u3044\u304f\u3064\u304b\u306e\u8aa4\u89e3\u306b\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>   <ul class=\"wp-block-list\"> <li><mark style=\"background-color:#fff59d\"><strong>\u30b7\u30b9\u30c6\u30e0\u5c0e\u5165\u3060\u3051\u3067\u306f\u6210\u679c\u306f\u5909\u308f\u3089\u306a\u3044<\/strong><\/mark> \u2192 \u91cd\u8981\u306a\u306e\u306f\u300c\u4f55\u3092\u8a18\u9332\u3059\u308b\u304b\u300d\u3068\u3044\u3046\u904b\u7528\u30eb\u30fc\u30eb<\/li> <li><strong>\u90e8\u7f72\u540d\u306e\u8868\u8a18\u3086\u308c\u304c\u3042\u308b\u3068\u30c7\u30fc\u30bf\u304c\u6d3b\u304b\u305b\u306a\u3044<\/strong> \u2192 \u7b2c5\u56de\u306e\u3088\u3046\u306b\u7d71\u4e00\u304c\u5fc5\u9808<\/li> <li><strong>MA\u306f\u81ea\u52d5\u5316\u30c4\u30fc\u30eb\u3067\u306f\u306a\u3044<\/strong> \u2192 \u53cd\u5fdc\u50be\u5411\u3092\u898b\u6975\u3081\u308b\u201c\u7cbe\u5ea6\u5411\u4e0a\u30c4\u30fc\u30eb\u201d<\/li> <li><strong>\u90e8\u7f72\u540d\u306f\u5206\u985e\u3067\u3042\u308a\u65ad\u5b9a\u3067\u306f\u306a\u3044<\/strong> \u2192 \u30c7\u30fc\u30bf\u3092\u898b\u306a\u304c\u3089\u4eee\u8aac\u3092\u67d4\u8edf\u306b\u8abf\u6574\u3059\u308b\u59ff\u52e2\u304c\u91cd\u8981<\/li> <\/ul>   <p>DM\u306e\u6210\u679c\u306f\u3001<mark style=\"background-color:#fff59d\"><strong>\u30c7\u30fc\u30bf \u00d7 \u90e8\u7f72\u7406\u89e3 \u00d7 \u904b\u7528\u7fd2\u6163<\/strong><\/mark>\u306e3\u3064\u304c\u305d\u308d\u3063\u3066\u306f\u3058\u3081\u3066\u5411\u4e0a\u3057\u307e\u3059\u3002<\/p>   <h3 class=\"wp-block-heading\">5\uff0e\u307e\u3068\u3081 \u2015 \u90e8\u7f72\u5225\u306e\u53cd\u5fdc\u3092\u201c\u8cc7\u7523\u5316\u201d\u3059\u308b\u3053\u3068\u3067 DM \u306f\u5f37\u304f\u306a\u308b<\/h3>   <p>\u90e8\u7f72\u540d\u30ea\u30b9\u30c8\u3068CRM\uff0fMA\u3092\u9023\u643a\u3059\u308b\u3068\u3001DM\u306f\u300c\u4e00\u5ea6\u304d\u308a\u306e\u65bd\u7b56\u300d\u304b\u3089<strong>\u201c\u84c4\u7a4d\u3055\u308c\u308b\u30c7\u30fc\u30bf\u8cc7\u7523\u201d<\/strong>\u3078\u3068\u5909\u308f\u308a\u307e\u3059\u3002<\/p>   <p>\u90e8\u7f72\u5225\u306e\u53cd\u5fdc\u3092\u8ffd\u3048\u308b\u3088\u3046\u306b\u306a\u308b\u3053\u3068\u3067\u3001<\/p>   <ul class=\"wp-block-list\"> <li>\u3069\u3053\u306b\u9001\u308a<\/li> <li>\u3069\u3093\u306a\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u4f7f\u3044<\/li> <li>\u3069\u306e\u3088\u3046\u306b\u30d5\u30a9\u30ed\u30fc\u3057<\/li> <li>\u3069\u3046\u6539\u5584\u3059\u308b\u304b<\/li> <\/ul>   <p>\u3068\u3044\u3046\u6d41\u308c\u304c\u6574\u7406\u3055\u308c\u3001DM\u306f<strong>\u201c\u518d\u73fe\u6027\u306e\u3042\u308b\u65bd\u7b56\u201d<\/strong>\u3068\u3057\u3066\u6a5f\u80fd\u3057\u307e\u3059\u3002<\/p>   <p>\u6b21\u56de\uff08\u7b2c10\u56de\uff09\u306f\u6700\u7d42\u56de\u3068\u3057\u3066\u3001\u90e8\u7f72\u5225\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u201c\u6b21\u306e\u52dd\u3061\u30d1\u30bf\u30fc\u30f3\u201d\u3092\u751f\u307f\u51fa\u3059\u6539\u5584\u30d7\u30ed\u30bb\u30b9\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>   <div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div> \n\n<h3 class=\"wp-block-heading\">BtoB\u306e\u65b0\u898f\u958b\u62d3\u306b\u6700\u9069\u306a\u300c\u90e8\u7f72\u540d\u300d\u30bf\u30fc\u30b2\u30c3\u30c8DM<\/h3>\n\n\n\n<p>\u5f0a\u793e\u3067\u306f\u3001\u90e8\u7f72\u540d\u8a18\u8f09\u306e\u76f4\u901a\u30ea\u30b9\u30c8\u306e\u4f5c\u6210\u304b\u3089\u3001DM\u306e\u30c7\u30b6\u30a4\u30f3\u30fb\u5370\u5237\u30fb\u767a\u9001\u3001\u305d\u3057\u3066\u9001\u4ed8\u5f8c\u306e\u30c6\u30ec\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u307e\u3067\u3092\u30ef\u30f3\u30b9\u30c8\u30c3\u30d7\u3067\u884c\u3048\u308b<strong>\u300c\u90e8\u7f72\u540d\u300d\u30bf\u30fc\u30b2\u30c3\u30c8DM<\/strong>\u3092\u3054\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/asuka-plan.com\/bushomei_dm\/\"><img decoding=\"async\" width=\"730\" height=\"120\" src=\"https:\/\/asuka-plan.com\/bushomei_dm\/column\/wp-content\/uploads\/2023\/08\/DM\u767a\u9001\u30c6\u30ec\u30de-1.png\" alt=\"\" class=\"wp-image-463\"\/><\/a><\/figure>\n<\/div>\n\n\n<p>\u682a\u5f0f\u4f1a\u793e\u30a2\u30b9\u30ab\u4f01\u753b\u304c\u63d0\u4f9b\u3059\u308bBtoB\u5411\u3051\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u30b5\u30fc\u30d3\u30b9\u3067\u306f\u3001\u5168\u4f53\u306e\u6226\u7565\u8a2d\u5b9a\u304b\u3089\u4f01\u753b\u30fb\u5236\u4f5c\u3001\u767a\u9001\u3001\u30c6\u30ec\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u52b9\u679c\u691c\u8a3c\u307e\u3067\u3092\u30ef\u30f3\u30b9\u30c8\u30c3\u30d7\u3067\u30b5\u30dd\u30fc\u30c8\u3057\u3066\u3044\u307e\u3059\u3002<br>BtoB\u5546\u6750\u306b\u304a\u3051\u308b\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u65bd\u7b56\u3092\u691c\u8a0e\u3057\u3066\u3044\u308b\u5834\u5408\u306f\u3001\u305c\u3072\u4e00\u5ea6\u682a\u5f0f\u4f1a\u793e\u30a2\u30b9\u30ab\u4f01\u753b\u3078\u304a\u554f\u3044\u5408\u308f\u305b\u304f\u3060\u3055\u3044\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u90e8\u7f72\u540d\u30ea\u30b9\u30c8 \u00d7 CRM\uff0fMA \u3067\u5f37\u304f\u306a\u308b DM \u2015 \u5c5e\u4eba\u5316\u3092\u306a\u304f\u3057\u3001\u6848\u4ef6\u5316\u7387\u3092\u53ef\u8996\u5316\u3059\u308b\u65b9\u6cd5\uff08\u7b2c9\u56de\uff09 1\uff0e\u5c0e\u5165 \u2015 DM \u306f\u201c\u5358\u767a\u65bd\u7b56\u201d\u3067\u306f\u306a\u304f\u201c\u84c4\u7a4d\u578b\u65bd\u7b56\u201d\u3078 \u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\uff08DM\uff09\u306f\u300c\u9001\u3063\u3066\u7d42\u308f\u308a\u300d\u306e\u65bd\u7b56\u306b\u898b\u3048\u307e\u3059\u304c\u3001\u672c\u6765\u306f\u9001\u4ed8  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