{"id":913,"date":"2025-11-21T19:00:18","date_gmt":"2025-11-21T10:00:18","guid":{"rendered":"https:\/\/asuka-plan.com\/bushomei_dm\/column\/?p=913"},"modified":"2025-12-23T16:48:08","modified_gmt":"2025-12-23T07:48:08","slug":"dm-improvement-process-10","status":"publish","type":"post","link":"https:\/\/asuka-plan.com\/bushomei_dm\/column\/dm-improvement-process-10\/","title":{"rendered":"\u90e8\u7f72\u5225\u53cd\u5fdc\u30c7\u30fc\u30bf\u3067\u3064\u304f\u308b\u6b21\u306e\u52dd\u3061\u30d1\u30bf\u30fc\u30f3\uff5cDM\u3092\u201c\u51fa\u3057\u3066\u7d42\u308f\u308a\u201d\u306b\u3057\u306a\u3044\u6539\u5584\u30d7\u30ed\u30bb\u30b9\uff3bBtoB\u5411\u3051DM\u6d3b\u7528\u8b1b\u5ea7 \u7b2c10\u56de\u30fb\u6700\u7d42\u56de\uff3d"},"content":{"rendered":" <h2 class=\"wp-block-heading\">\u90e8\u7f72\u5225\u306e\u53cd\u5fdc\u30c7\u30fc\u30bf\u304c\u6b21\u306e\u52dd\u3061\u30d1\u30bf\u30fc\u30f3\u3092\u3064\u304f\u308b \u2015 DM \u3092\u201c\u51fa\u3057\u3066\u7d42\u308f\u308a\u201d\u306b\u3057\u306a\u3044\u5206\u6790\u3068\u6539\u5584\u30d7\u30ed\u30bb\u30b9\uff08\u7b2c10\u56de\u30fb\u6700\u7d42\u56de\uff09<\/h2>   <h3 class=\"wp-block-heading\">1\uff0e\u5c0e\u5165 \u2015 DM \u306f\u201c\u53cd\u5fdc\u306e\u89b3\u5bdf\u201d\u304b\u3089\u672c\u5f53\u306e\u30b9\u30bf\u30fc\u30c8\u304c\u59cb\u307e\u308b<\/h3>   <p>\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\uff08DM\uff09\u306f\u3001\u9001\u3063\u305f\u77ac\u9593\u306b\u7d42\u308f\u308a\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u91cd\u8981\u306a\u306e\u306f<strong>\u300c\u305d\u306e\u5f8c\u3069\u3093\u306a\u53cd\u5fdc\u304c\u3042\u3063\u305f\u304b\u300d<\/strong>\u3092\u898b\u6975\u3081\u3066\u6539\u5584\u3078\u3064\u306a\u3052\u308b\u3053\u3068\u3067\u3059\u3002<\/p>   <p>\u7279\u306bBtoB\u3067\u306f\u3001\u90e8\u7f72\u3054\u3068\u306b\u6e29\u5ea6\u611f\u3084\u8aad\u307f\u65b9\u304c\u7570\u306a\u308b\u305f\u3081\u3001\u90e8\u7f72\u5225\u3067\u53cd\u5fdc\u3092\u628a\u63e1\u3067\u304d\u308b\u304b\u3069\u3046\u304b\u304cDM\u306e\u6210\u9577\u3092\u5de6\u53f3\u3057\u307e\u3059\u3002<\/p>   <p>DM\u306f<strong><mark style=\"background-color:#fff59d\">\u201c\u5358\u767a\u3067\u6c7a\u3081\u308b\u65bd\u7b56\u3067\u306f\u306a\u304f\u3001\u9023\u7d9a\u7684\u306b\u80b2\u3066\u308b\u65bd\u7b56\u201d<\/mark><\/strong>\u3067\u3059\u3002\u3053\u306e\u8996\u70b9\u304c\u6210\u679c\u3092\u5927\u304d\u304f\u5909\u3048\u3066\u3044\u304d\u307e\u3059\u3002<\/p>   <h3 class=\"wp-block-heading\">2\uff0e\u90e8\u7f72\u5225\u306e\u53cd\u5fdc\u30c7\u30fc\u30bf\u3068\u306f\uff1f \u2015 DM \u306e\u201c\u3069\u3053\u304c\u97ff\u3044\u305f\u304b\u201d\u3092\u898b\u308b\u305f\u3081\u306e\u624b\u304c\u304b\u308a<\/h3>   <p>\u90e8\u7f72\u5225\u306e\u53cd\u5fdc\u30c7\u30fc\u30bf\u3068\u306f\u3001\u90e8\u7f72\u3054\u3068\u306b\u6b21\u306e\u60c5\u5831\u3092\u6574\u7406\u3057\u305f\u3082\u306e\u3067\u3059\u3002<\/p>   <ul class=\"wp-block-list\"> <li>\u958b\u5c01\u72b6\u6cc1\uff08\u7d19\u30fb\u30c7\u30b8\u30bf\u30eb\uff09<\/li> <li>\u554f\u3044\u5408\u308f\u305b\u306e\u6709\u7121<\/li> <li>\u30d5\u30a9\u30ed\u30fc\u6642\u306e\u6e29\u5ea6\u611f<\/li> <li>\u30a2\u30dd\u30a4\u30f3\u30c8\u306b\u3064\u306a\u304c\u3063\u305f\u304b<\/li> <li>\u5546\u8ac7\u5316\u3057\u305f\u304b<\/li> <\/ul>   <p>\u3053\u308c\u3089\u3092\u90e8\u7f72\u5358\u4f4d\u3067\u898b\u308b\u3053\u3068\u3067\u3001<mark style=\"background-color:#fff59d\"><strong>\u300c\u3069\u306e\u90e8\u7f72\u306b\u3069\u3093\u306aDM\u304c\u5c4a\u304d\u3084\u3059\u3044\u304b\u300d<\/strong><\/mark>\u304c\u81ea\u7136\u3068\u6d6e\u304b\u3073\u4e0a\u304c\u308a\u307e\u3059\u3002<\/p>   <p>\u30ab\u30d5\u30a7\u304c\u300c\u3069\u306e\u5ba2\u5c64\u306b\u3069\u306e\u30e1\u30cb\u30e5\u30fc\u304c\u9078\u3070\u308c\u3066\u3044\u308b\u304b\u300d\u3092\u5206\u6790\u3057\u3066\u6b21\u306e\u4f01\u753b\u306b\u751f\u304b\u3059\u306e\u3068\u540c\u3058\u8003\u3048\u65b9\u3067\u3059\u3002<\/p>   <h3 class=\"wp-block-heading\">3\uff0e\u3069\u3046\u6539\u5584\u306b\u4f7f\u3046\u306e\u304b \u2015 \u53cd\u5fdc\u30c7\u30fc\u30bf\u304b\u3089\u201c\u52dd\u3061\u7b4b\u201d\u3092\u898b\u3064\u3051\u308b 3 \u30b9\u30c6\u30c3\u30d7<\/h3>   <p>\u90e8\u7f72\u5225\u306e\u53cd\u5fdc\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3059\u308b\u3068\u3001DM\u6539\u5584\u306e<strong>3\u30b9\u30c6\u30c3\u30d7<\/strong>\u304c\u3064\u304f\u308c\u307e\u3059\u3002<\/p>   <ul class=\"wp-block-list\"> <li><strong>\u2460 \u523a\u3055\u3063\u3066\u3044\u308b\u90e8\u7f72\u3092\u898b\u3064\u3051\u308b\uff08\u3069\u3053\u306b\u5c4a\u3051\u308b\u3079\u304d\u304b\uff09<\/strong><br>\u53cd\u5fdc\u306e\u9ad8\u3044\u90e8\u7f72\u304c\u660e\u78ba\u306b\u306a\u308b\u3053\u3068\u3067\u3001DM\u306e\u512a\u5148\u5bfe\u8c61\u304c\u306f\u3063\u304d\u308a\u3057\u307e\u3059\u3002<\/li> <li><strong>\u2461 \u523a\u3055\u3063\u3066\u3044\u308b\u7406\u7531\u3092\u8aad\u307f\u89e3\u304f\uff08\u306a\u305c\u5c4a\u3044\u3066\u3044\u308b\u306e\u304b\uff09<\/strong><br>\u90e8\u7f72\u30da\u30eb\u30bd\u30ca\u3068\u7167\u3089\u3057\u5408\u308f\u305b\u3066\u3001\u30bf\u30a4\u30c8\u30eb\u30fb\u60c5\u5831\u9806\u30fb\u5f37\u8abf\u30dd\u30a4\u30f3\u30c8\u306e\u8981\u56e0\u3092\u5206\u6790\u3057\u307e\u3059\u3002<\/li> <li><strong>\u2462 \u69cb\u6210\u30fb\u30d5\u30a9\u30ed\u30fc\u3092\u78e8\u304f\uff08\u7d50\u679c\u306b\u3064\u306a\u304c\u308b\u201c\u578b\u201d\u3092\u3064\u304f\u308b\uff09<\/strong><br>\u53cd\u5fdc\u306e\u50be\u5411\u3092\u6b21\u306eDM\u306b\u53cd\u6620\u3057\u3001<mark style=\"background-color:#fff59d\"><strong>\u201cDM \u2192 \u53cd\u5fdc \u2192 \u6539\u5584\u201d\u306e\u5faa\u74b0<\/strong><\/mark>\u3092\u3064\u304f\u308b\u3053\u3068\u3067\u52dd\u3061\u30d1\u30bf\u30fc\u30f3\u304c\u80b2\u3061\u307e\u3059\u3002<\/li> <\/ul>   <p>\u3053\u306e\u201c\u578b\u201d\u306f\u4f01\u696d\u306e\u8cc7\u7523\u306b\u306a\u308a\u3001\u90e8\u7f72\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u4fa1\u5024\u304c\u6700\u5927\u5316\u3057\u307e\u3059\u3002<\/p>   <h3 class=\"wp-block-heading\">4\uff0e\u8aa4\u89e3\u3068\u6ce8\u610f\u70b9 \u2015 \u30c7\u30fc\u30bf\u306f\u201c\u5224\u65ad\u306e\u6750\u6599\u201d\u3067\u3042\u308a\u201c\u7d50\u8ad6\u201d\u3067\u306f\u306a\u3044<\/h3>   <p>\u90e8\u7f72\u5225\u53cd\u5fdc\u30c7\u30fc\u30bf\u306f\u6709\u7528\u3067\u3059\u304c\u3001\u6271\u3044\u65b9\u306b\u306f\u3044\u304f\u3064\u304b\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>   <ul class=\"wp-block-list\"> <li>\u30c7\u30fc\u30bf\u91cf\u304c\u5c11\u306a\u3044\u3068\u504f\u308a\u3084\u3059\u3044<\/li> <li>\u90e8\u7f72\u540d\u304c\u6574\u3063\u3066\u3044\u306a\u3044\u3068\u5206\u6790\u3067\u304d\u306a\u3044\uff08\u7b2c5\u56de\u53c2\u7167\uff09<\/li> <li><mark style=\"background-color:#fff59d\"><strong>\u53cd\u5fdc\u304c\u4f4e\u3044\uff1d\u4e0d\u8981\u90e8\u7f72\u3001\u3068\u6c7a\u3081\u3064\u3051\u306a\u3044<\/strong><\/mark><\/li> <li>\u53cd\u5fdc\u7387\u306f\u6642\u671f\u3084\u72b6\u6cc1\u3067\u5927\u304d\u304f\u63fa\u308c\u308b<\/li> <\/ul>   <p>\u30c7\u30fc\u30bf\u306f<strong>\u201c\u65b9\u5411\u3092\u793a\u3059\u5730\u56f3\u201d<\/strong>\u3067\u3042\u308a\u3001\u7d50\u8ad6\u305d\u306e\u3082\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u4eee\u8aac\u3092\u7acb\u3066\u3064\u3064\u67d4\u8edf\u306b\u6539\u5584\u3057\u3066\u3044\u304f\u59ff\u52e2\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>   <h3 class=\"wp-block-heading\">5\uff0e\u307e\u3068\u3081 \u2015 \u53cd\u5fdc\u30c7\u30fc\u30bf\u304c\u751f\u307f\u51fa\u3059\u306e\u306f\u201c\u518d\u73fe\u6027\u201d\u3068\u3044\u3046\u6700\u5927\u306e\u6b66\u5668<\/h3>   <p>\u90e8\u7f72\u5225\u306e\u53cd\u5fdc\u30c7\u30fc\u30bf\u3092\u89b3\u5bdf\u3059\u308b\u3053\u3068\u3067\u3001DM\u306f<strong>\u201c\u5358\u767a\u201d\u304b\u3089\u201c\u6539\u5584\u3067\u304d\u308b\u65bd\u7b56\u201d<\/strong>\u3078\u3068\u9032\u5316\u3057\u307e\u3059\u3002<\/p>   <ul class=\"wp-block-list\"> <li>\u8aad\u307e\u308c\u3084\u3059\u3044DM\u304c\u5897\u3048<\/li> <li>\u4f1a\u8a71\u306b\u3064\u306a\u304c\u308bDM\u304c\u5897\u3048<\/li> <li>\u5546\u8ac7\u3078\u9032\u3080\u5272\u5408\u304c\u9ad8\u307e\u308a<\/li> <\/ul>   <p>\u7d50\u679c\u3068\u3057\u3066\u3001\u58f2\u4e0a\u306e\u518d\u73fe\u6027\u304c\u9ad8\u307e\u308b\u597d\u5faa\u74b0\u304c\u751f\u307e\u308c\u307e\u3059\u3002<\/p>   <p>\u516810\u56de\u3092\u901a\u3058\u305f\u672c\u30b7\u30ea\u30fc\u30ba\u306e\u672c\u8cea\u306f\u6b21\u306e3\u70b9\u3067\u3059\u3002<\/p>   <ul class=\"wp-block-list\"> <li>\u90e8\u7f72\u3054\u3068\u306e<strong>\u201c\u8aad\u307f\u65b9\u306e\u9055\u3044\u201d<\/strong>\u3092\u7406\u89e3\u3059\u308b\u3053\u3068<\/li> <li><strong>\u6b63\u3057\u3044\u90e8\u7f72\u306b\u5c4a\u3051\u308b\u305f\u3081\u306e\u30c7\u30fc\u30bf<\/strong>\u3092\u6574\u3048\u308b\u3053\u3068<\/li> <li><strong>\u53cd\u5fdc\u30c7\u30fc\u30bf\u304b\u3089\u6b21\u306e\u4e00\u624b\u3092\u3064\u304f\u308b<\/strong>\u3053\u3068<\/li> <\/ul>   <p>DM\u306f\u3001\u76f8\u624b\u306b\u5408\u308f\u305b\u3066\u8a2d\u8a08\u3057\u3001\u53cd\u5fdc\u3092\u89b3\u5bdf\u3057\u3001\u6539\u5584\u3059\u308b\u2015\u2015\u305d\u306e\u7a4d\u307f\u91cd\u306d\u3053\u305d\u304c\u6210\u679c\u3092\u5b89\u5b9a\u3055\u305b\u308b\u78ba\u304b\u306a\u9053\u7b4b\u3067\u3059\u3002<\/p>   <p>\u672c\u30b7\u30ea\u30fc\u30ba\u304c\u3001\u307f\u306a\u3055\u307e\u306eDM\u65bd\u7b56\u306b\u5f79\u7acb\u3064\u3053\u3068\u3092\u9858\u3063\u3066\u3044\u307e\u3059\u3002<\/p>   <div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div> \n\n<h3 class=\"wp-block-heading\">BtoB\u306e\u65b0\u898f\u958b\u62d3\u306b\u6700\u9069\u306a\u300c\u90e8\u7f72\u540d\u300d\u30bf\u30fc\u30b2\u30c3\u30c8DM<\/h3>\n\n\n\n<p>\u5f0a\u793e\u3067\u306f\u3001\u90e8\u7f72\u540d\u8a18\u8f09\u306e\u76f4\u901a\u30ea\u30b9\u30c8\u306e\u4f5c\u6210\u304b\u3089\u3001DM\u306e\u30c7\u30b6\u30a4\u30f3\u30fb\u5370\u5237\u30fb\u767a\u9001\u3001\u305d\u3057\u3066\u9001\u4ed8\u5f8c\u306e\u30c6\u30ec\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u307e\u3067\u3092\u30ef\u30f3\u30b9\u30c8\u30c3\u30d7\u3067\u884c\u3048\u308b<strong>\u300c\u90e8\u7f72\u540d\u300d\u30bf\u30fc\u30b2\u30c3\u30c8DM<\/strong>\u3092\u3054\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/asuka-plan.com\/bushomei_dm\/\"><img decoding=\"async\" width=\"730\" height=\"120\" src=\"https:\/\/asuka-plan.com\/bushomei_dm\/column\/wp-content\/uploads\/2023\/08\/DM\u767a\u9001\u30c6\u30ec\u30de-1.png\" alt=\"\" class=\"wp-image-463\"\/><\/a><\/figure>\n<\/div>\n\n\n<p>\u682a\u5f0f\u4f1a\u793e\u30a2\u30b9\u30ab\u4f01\u753b\u304c\u63d0\u4f9b\u3059\u308bBtoB\u5411\u3051\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u30b5\u30fc\u30d3\u30b9\u3067\u306f\u3001\u5168\u4f53\u306e\u6226\u7565\u8a2d\u5b9a\u304b\u3089\u4f01\u753b\u30fb\u5236\u4f5c\u3001\u767a\u9001\u3001\u30c6\u30ec\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u52b9\u679c\u691c\u8a3c\u307e\u3067\u3092\u30ef\u30f3\u30b9\u30c8\u30c3\u30d7\u3067\u30b5\u30dd\u30fc\u30c8\u3057\u3066\u3044\u307e\u3059\u3002<br>BtoB\u5546\u6750\u306b\u304a\u3051\u308b\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u65bd\u7b56\u3092\u691c\u8a0e\u3057\u3066\u3044\u308b\u5834\u5408\u306f\u3001\u305c\u3072\u4e00\u5ea6\u682a\u5f0f\u4f1a\u793e\u30a2\u30b9\u30ab\u4f01\u753b\u3078\u304a\u554f\u3044\u5408\u308f\u305b\u304f\u3060\u3055\u3044\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u90e8\u7f72\u5225\u306e\u53cd\u5fdc\u30c7\u30fc\u30bf\u304c\u6b21\u306e\u52dd\u3061\u30d1\u30bf\u30fc\u30f3\u3092\u3064\u304f\u308b \u2015 DM \u3092\u201c\u51fa\u3057\u3066\u7d42\u308f\u308a\u201d\u306b\u3057\u306a\u3044\u5206\u6790\u3068\u6539\u5584\u30d7\u30ed\u30bb\u30b9\uff08\u7b2c10\u56de\u30fb\u6700\u7d42\u56de\uff09 1\uff0e\u5c0e\u5165 \u2015 DM \u306f\u201c\u53cd\u5fdc\u306e\u89b3\u5bdf\u201d\u304b\u3089\u672c\u5f53\u306e\u30b9\u30bf\u30fc\u30c8\u304c\u59cb\u307e\u308b \u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\uff08DM\uff09\u306f\u3001\u9001\u3063\u305f\u77ac\u9593\u306b\u7d42\u308f\u308a\u3067\u306f\u3042\u308a 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